Archive for July, 2008
YouTube just launched a video contest where both Republican and Democrat fanatics can partake to winning participation during their candidate’s campaign trail as well as the national convention to take place either in Denver or Minneapolis-St. Paul.
Its impressive how for quite some time now, YouTube has been immersing itself in the diffusion and advertisement [...]
Posted in Video Advertising on July 11th, 2008
I thought this was pretty neat and impressive. I found this site called We Feel Fine and basically it’s an online social network of human feelings.
What the hell does that mean? What it is, is an interface which detects blog entries containing either ‘I feel’ or ‘I’m feeling’ phrases from around the world and saves [...]
Posted in Social Marketing on July 10th, 2008
It’s free. Easy to use. Adaptable in all browsers. Be who you want to be, how you want to be, where you want to be…Google’s new, 3D social reality, Lively has arrived, and it’s already sending Second Life down to the pit.
Google’s re-creation of a virtual reality immediately comes off as Second Life’s direct competitor [...]
Posted in Social Marketing on July 9th, 2008
‘It’s the end of the world , as we know it’.. yeah, they are quite scary these people. You’ve probably already heard the rumor about the eerie-looking, faceless people that have been wandering in some of London’s swanky summer events like Elton John’s white tie ball, Wimbledon and Harrod’s summer sale launch hosted by Sex [...]
Posted in Viral Marketing on July 8th, 2008
I was actually going to let the wave pass, after the YouTube episode, but it seems news keep popping up regarding Google storing cached data on its searches.
As I was browsing through Technorati’s site today I noticed that there is some revolt around the subject and it has been affecting people all over the world, [...]
Posted in Media News on July 7th, 2008
One relevant factor for getting (potential) customer’s attention is knowing and anticipating their reactions. Advertisers know that there is nothing like an infallible ad. Every ad could be appealing for someone as it can also have the opposite effect on others. Women’s reactions are different from men’s reaction, as well as young people can react [...]
Posted in Display Advertising on July 4th, 2008
RCS Digital Brothers, an online gaming company, has been a 77Agency client since August 2007. We have produced measurable results for them by driving traffic into their website, www.fueps.com, and managing the SEM for them on Google.
Francesco Gaziano, Digital Brothers’ General Director tells us about his relationship with 77:
“Fueps rapport with 77 is a great [...]
Posted in People We Know on July 4th, 2008
I can’t possibly let this news go by without saying something. Spain, Great Britain, USA, France, Colombia, Venezuela, the whole world is celebrating Ingrid Betancourt’s release from captivity. The rescue operation was brilliant as the Colombian militia posed as rebels by disguising themselves with Che Guevara T-shirts, which immediately led hostages to thinking ‘now [...]
Posted in Media News on July 3rd, 2008
A 77Academy story was released on NetForum’s June 2008 issue which featured ‘creativity’ as its highlighting topic. NetForum is an Italian communication, marketing and new media magazine, which distributes a total of 5.000 on a monthly basis, which reaches more than 12.000 readers with managerial, entrepreneurial profiles as well as internet-related and remarkable companies [...]
Posted in 77News on July 3rd, 2008
Deals, deals, deals; seems to be the tendency nowadays amongst all big cheeses in the corporate world. Vodafone, the mobile telecom giant and MySpace, one of the largest online social networks brought Vodafone Music Reporter live this week.
This feature is expected to help share Vodafone’s music initiatives with its customers by displaying all sponsored events [...]
Posted in Mobile Marketing on July 2nd, 2008
I do not like the new homepage that pops up time to time…I only want change when it is...