Last week, Apple’s CEO Steve Jobs showed off the new iPhone 3G, the long awaited successor of the first Apple mobile phone. It doesn’t matter if you love Apple’s style, or haven’t been sleeping for months just waiting for the new phone to be announced; or if you hate all those bunch of black silhouettes [...]
Posted in Marketing Analysis on June 17th, 2008It ain’t over ‘til the fat lady sings. What do we know about Microsoft and Yahoo!. The latest is that supposedly, they’ve called it quits.
Yahoo! issued a communication declaring that all intentions and possible transactions regarding what could have been a partial or ‘all out’ merge with Microsoft, have come to an end. ‘With respect [...]
Talk about desperately wanting to secure all possible URL matches, misspelled or not, for the new generation iPhone.
To be honest, I really don’t know whether to laugh or cry when it comes to Vodafone’s triple hit or miss set of links.
You’d think people would know how to spell iPhone by now, (I guess not in [...]
Every time we talk about business, we use words like “effectiveness”, “potential”, “conversions”, “redemption”, “ROI”, eCPM and so on. Maybe sometimes we forget to talk about an aspect strictly related to our business, regardless of its nature. I’m referring to relationships; as suggested by Ben Wills on Marketing Pilgrim, business in not only ABOUT relationships, [...]
Posted in New Media Tips on June 11th, 2008We know Google has clearly established if not the most powerful and recognized brand in the history of online marketing. At least if anyone were to mention the word internet to me, the first thing that pops in my mind is Google, and I’m sure I’m not the only one out there (except some really [...]
Posted in Media News on June 10th, 2008I guess most people have realized by now that it is again football time…2 years after Italy won its 3rd 4th World Cup (thanks anon!), we are back in the game with the European UEFA Championship that is being hosted by Switzerland and Austria…I said “most people” since England ignores (or tries to ignore this [...]
Posted in Social Marketing on June 9th, 2008La Repubblica’s financial supplement ‘Affari&Finanza‘ featured a 77Academy article today, on both its online and printed version, discussing the continuous boom of online advertising in today’s market. Among the elements disclosed is the sudden necessity to invest on digital ads since traditional media has been running slightly short for some advertisers. Despite the economic recession, [...]
Posted in 77News on June 9th, 2008YouTube has released a new feature, Video Annotations, a video creator you might want to think about adding while uploading your videos on YouTube.
The purpose YouTube Annotations serve are well far from being educational, I might as well agree that speech bubbles, notes and spotlights, do help drive the information home in a clearer way [...]
Referring back to Riccardo’s article on Google’s trademark policy, this is now becoming a very serious issue that has started to be brought into trial. The problem lies in that small advertisers have been using the tactic known as ‘piggybacking’ where they insert BIG advertiser brand names, and slogans into text ads in order to [...]
Posted in Media News on June 5th, 2008Wow! three partnerships in such short notice. Seems like Yahoo!’s intentions are to build up on resources and maximize its services to be able to squeeze all the possible juice out of the next ‘buy out’ offer (be it Microsoft or whomever comes next).
As you may have already heard, amongst the various deals Yahoo! [...]
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i am often bumping about the internet almost all of the day as a result I choose...