Archive for June, 2008

Smells fishy at eBay- fake goods online?

I had always been curious about this. And I apologize for the girly post, but it caught my attention. And I’m sure lots of you can benefit off it, since it can apply to brands other than the ones discussed below.
LVMH, easily recognized as Louis Vuitton to some of us girls, has just ordered eBay [...]

Posted in Marketing Analysis on June 30th, 2008

Matias Alpert, Corporate Development Director HAVAS Digital

Havas Digital and 77Agency recently closed a commercial collaboration with our training/recruitment program, 77Academy, which will be serving as a talent pool for corporations in need of SEM/SEO experts throughout Europe.
Just one month ago, a 77Academy student was successfully out placed into Havas and this is what Havas’ Corporate Development Director has to say [...]

Posted in People We Know on June 30th, 2008

Locals contribute to Google Map Maker

Don’t allow your city, state or island to just be a blob on the map! Its a good thing Google Map Maker added a new feature recently which lets you contribute or edit map information freely, however, its only currently available in certain cities.
The Google Team has realized, maybe due to continuous claims, that some [...]

Posted in Google Applications on June 27th, 2008

Facebook’s attempt to socially overtake the Chinese market

Its not a knock-off, its the actual Chinese Facebook that’s causing all the big fuzz. The social networking website announced the launch of its Chinese-language version whose domain will be zh/cn.facebook.com, where users will be able to choose between a simplified or traditional version of Chinese.

Its interesting to see Facebook’s monetization strategy for the Chinese [...]

Posted in Social Marketing on June 26th, 2008

Weezer features YouTube celebs on ‘Pork and Beans’

They are geniuses!…Weezer pulled it off incredibly with their new video, ‘Pork and Beans’ which pays tribute to all the famous characters, specimens, ok, YouTube web celebs of all times. Just a week after the video went up on YouTube, they gathered between 3/5 million views…massive. Today they’ve reached 8 million.

These guys really embraced this [...]

Posted in Video Advertising on June 25th, 2008

Google Trends for Websites, now available

Just recently Google Trends decided to go a bit beyond the usual keyword platform and instead has adapted it a bit more towards SEOs, webmasters and site owners by launching its new feature, the Google Trends for Websites. Its a useful tool that allows you to see how popular your favorite site is, by giving [...]

Posted in Search Engine Optimization on June 24th, 2008

Google promotes space race ‘Google Lunar X Prize’

This time its for real. No more pranks or April Fool’s jokes of the sort. Google is launching a space race open to enthusiasts worth $20million. The space race is known as Google Lunar X Prize; and its quest is for a privately funded team to develop its own robot, send the robot off into [...]

Posted in Media News on June 23rd, 2008

Google, the big cheese in the mobile search market

As if being king of kings amongst all search engines wasn’t enough, Google is also scoring similar on mobile search.
Leaving its competitors shamefully behind, once again, Google was able to grasp 61% of the mobile search market as reported by Nielsen. Then, and I’m going to have to steal Mike Slocombe’s (from Digital Lifestyles) [...]

Posted in Mobile Marketing on June 20th, 2008

LinkedIn; the ugly duckling amongst social networks

Its not all about the looks, is it? Clearly, for the professional (social) networking site, LinkedIn, looks are just added value, or maybe just plainly irrelevant. I specially like how Brad Stone from the nytimes.com plots it out as a site that ‘…could hardly look less exciting. Its pages are heavy with text, much of [...]

Posted in Social Marketing on June 19th, 2008

Search engine stats continue to show Google raising to new heights

I guess its safe to say competition is officially over between search engines. Google has literally ’stomped over’ as Search Engine Land says, all existing providers. The latest stats as Compete plots out, go something like this:
Google: 71.5%
Yahoo: 13.3%
Microsoft Live: 10.6%
Ask: 3.0%
AOL: 1.2%
Impressive. But we kinda already knew this. So one thing is the [...]

Posted in Search Engine Marketing on June 18th, 2008

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