Online advertisers know how crucial the landing page is in order for a campaign to perform well: the landing page has to catch users attention through strong claims with the help of simple and incisive (clear and not confusing) design. But a good landing page cannot be just good looking: it should have some specific [...]
Posted in Search Engine Marketing on May 15th, 2008I’m not really sure how serious I should take this piece of information, but I think I’ll let you be the judge of it.
I’m also surprised I haven’t heard much fuzz regarding the new venture Google and Virgin have recently plotted ;-). The idea is to colonize Mars and actually reach a population of approx. [...]
Google has been hard at work developing their Google Enterprise business. They have advanced their customizable search hardware and software to make them more affordable for the smaller enterprise and to give users a boost in functionality:
Universal Search
Google released the first version of their Google Search Appliance back in 2002 as an internal search solution [...]
77Academy recently had a post up on the News section of trovolavoro.it, the job recruiting site from Corriere della Sera, dedicated to post job listings in Italy.
I like it!
Posted in 77News on May 13th, 2008The WordCamp held in Milan this past Saturday was a complete and utter success. People seemed to be very satisfied with the outcome, in addition to the fact that people were accommodated outdoors and it was just a radiant day.
I have been able to scout some interviews, bits & pieces here and there from Matt’s [...]
comScore.com has recently released the March 2008 statistics for European search engine market share. Google’s figures are very impressive: according to comScore.com data, nearly 8 out of 10 search queries originate from Google’s web site. Google currently has 79.2% of the search market share in Europe, meaning that we can talk about a unopposed monopoly [...]
Posted in Marketing Analysis on May 12th, 2008Tomorrow May 10th, 2008, the first European WordCamp ever to be organized will take place in Milan, Italy. This one-of-a-kind initiative will be hosting one of the most important names behind the highly reliable blogging platform existent today, Matt Mullenweg from WordPress.
Tomorrow’s journey will be divided into three stages. First one being an outdoor [...]
Tremor Media, the leading online video advertising network has launched its next generation Video Monetization Platform, Acudeo. Tremor Media has become a handy tool for Web publishers that are ready to grow their business through online video and rich media banner advertising. This updated version has currently incorporated Google’s AdSense for Video into [...]
Posted in Display Advertising on May 9th, 2008Nike has aggregated a new member to the family. It has developed a new gadget that traces, records and displays your running experience. The Nike+SportBand wrist device is the new way to get connected with your run and track your progress all at once. Reminds me a little bit of the FiatEco Drive concept. [...]
Posted in Other Marketing on May 8th, 2008Google AdSense is probably one of the most revolutionary products in Big G’s history: together with AdWords, it is without a doubt one of the most important Google tools. While AdWords is the perfect technology for advertisers, AdSense is publisher oriented… and in this case we are talking about EVERY publisher. That’s the power of [...]
Posted in Search Engine Marketing on May 7th, 2008
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i am often bumping about the internet almost all of the day as a result I choose...