Its impressive how Barack Obama & Co. is using the power of internet to diffuse his campaign messages and market himself as candidate to US’s upcoming elections. And we’re not talking plain and simple slogans, or silly jingles. His efforts go from fund raising, to videos on YouTube, advertising, and even job postings! Obama has [...]
Posted in Media News on May 30th, 2008Following up on our previous article, Google display URL policy, where the display URL must match the destination URL, well, its been finally put into practice early days this month. However, there’s been a lot of controversy behind this whole issue.
On one hand, we have the advertisers who have been naively punched proceeding this new [...]
I recently finished reading Lee Siegel’s last book Against the Machine, where Siegel gives us a critical view in regards to the Internet-phenomenon.
In his book, he describes the Internet as more than just a collection of convenient services that helps us create (as well as to live in) a “better world”; Siegel wants to focus [...]
One of the winning factors behind a successful advertising campaign is precise targeting: not only is the product you want to promote important, but the target audience you want to pitch to. Would you offer high-heels to old men? I don’t think so.
Since last March, Google has been offering a new tool to reach the [...]
I am in love with Facebook. I have discovered this Social Media only at the end of 2007…and I immediately understood that it was exactly what I was looking for…yes and what is it that I was looking for without really knowing it?? I only realized once I got it…:)
Facebook’s simple and intuitive interface gave [...]
One problem with current social networks is that they require us to build social networks and interact with our ‘friends’ within the world built by the social network architects. These walled gardens may soon be a thing of the past as Google looks to open up the social web and let users interact with friends [...]
Posted in Social Marketing on May 22nd, 2008Online video ads continue to deliver promising stats today thanks to its popularity and non-stop increase in viewers. For this reason brands should continue investing in online video advertising and not just rely on plain online text ads to bring something to the table. As numbers clearly show, apart from the fact that 75% of [...]
Posted in Video Advertising on May 21st, 2008Recent reports say AOL is branching off to create specialized websites in order to reach a wider audience. Because internet users have become more and more, let’s say, picky, in terms of where they search and what they search for, it is best to adapt to them than to try and shape up people’s minds.
So [...]
Its finally happened! For the first time in Internet history Google managed to position itself number one in the list of the most visited U.S. websites, while outrunning its long time contender, Yahoo!. According to comScore ’s last report, the defeat took place last April, after Google Sites were visited by 141,080 million surfers, [...]
Posted in Marketing Analysis on May 19th, 2008In order to avoid a bundle of unwanted images following a search query, Google is diligently working on providing their new VisualRank tool, which is still under research but soon to be brought live.
Very similar to the PageRank tool, the VisualRank will filter images so that only those ‘highly ranked’ will appear given the related [...]
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Could you please provide captions/subtitles so that I may know what Marco C. is...