Alexa, the Amazon owned traffic tracking company, recently presented its newly formatted Alexa Ranking System.
The high user demand was what initially provoked Alexa to step forward and make a more accurate version of its tool. While Alexa based its ranking only on a small selection of Internet Users, those being the people who use the [...]
Oh, the wonders of technology. Its been a while since I lived in the US, but when I did, I remember my life fully revolved around Amazon.com. I recall every time I had a craving for something, (certainly not food in this case-for that I had a wonderful convenience store right downstairs my dorm) I’d [...]
Posted in Mobile Marketing on April 17th, 200877Academy is now on the British press. Haymarket Media Group is a global media company whose repertoire of products encompass advertising, marketing and media publications such as Revolution, MediaWeek, PR Week, and BrandRepublic to name a few.
The article was published both online on BrandRepublic’s and MediaWeek’s News section on April 15th and a printed [...]
Once more, 77Academy has been presented in the news in an article titled “New Media Marketing; only the good ones can get in “. This time our 77Academy was published online on Italy’s prestigious and third, most read journal, LaStampa.it. The article was written by a Torinese journalist, Luca Castelli, who clearly discloses the [...]
Posted in 77News on April 11th, 2008Things about Microhoo’s affair are getting more and more complicated. To sum up: Microsoft wants to buy Yahoo!; Yahoo! does not want to be acquired by Microsoft; Google does not want Yahoo! to be acquired by Microsoft; Google inks a deal with Yahoo! to display AdSense search results in the US for a test period; [...]
Posted in Marketing Analysis on April 10th, 2008Bloggers! you can now officially forget about whether your blog is making money or not. Well, this applies to just about everyone, not just bloggers. Making money is the keyword here, and like John Chow comments on his blog, its really hard to fake it ’til you make it, so you either know what you’re [...]
Posted in Search Engine Marketing on April 9th, 2008Yahoo! officially presented today its new Advertising Management Platform, precisely named AMP!, a new online technology that – according to the Sunnyvale-based company – is going to overturn the way of thinking creating and managing online advertising. As stated in AMP! official press release, the purpose of AMP! is to “help marketers buy across search, [...]
Posted in Media News on April 7th, 2008Thanks to PPC Blog now we know about the important change that Google is rolling out for its UK AdWords trademark policy. According to the current UK trademark policy, an AdWords advertiser cannot bid on trademarked keyword since every trademark term is automatically disabled by the system. This means that, for instance, Pepsi cannot bid [...]
Posted in Search Engine Marketing on April 4th, 2008I apologize in advance for posting up probably the most horrendous picture that could ever possibly circulate the World Wide Web… but I just couldn’t resist. Let me start by saying, I’m Venezuelan myself, and if you have not yet recognized this…face, let me introduce you, this is Venezuela’s infamous president, Hugo Chavez. Thank you [...]
Posted in Media News on April 4th, 2008On April 03rd 2008, 77Academy had its first public media appearance in one of Italy’s most credible newspapers, Il Sole 24 Ore, which currently has a circulation of approximately 450.000 daily copies. The 77Academy article was published within Il Sole’s Thursday insert, Nòva 24, which dedicates its editorial pages to topics related to research, innovations [...]
Posted in 77News on April 4th, 2008
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