Archive for April, 2008

The Greener the Better: how ‘green messaging’ has revolutionized Internet

The minute I hear the word green, I think: trees, granola bars (original version), Starbucks, Fiat EcoDrive, National Geographic, hippies, General Electric, slimmy frogs.
My point is, you think green, you think nature and anything related to it, at least for the most part. As we have all witnessed in the world today, many major, [...]

China leads the Internet market, even if controversially

The online Chinese market is now the number one Internet market. According to the Chinese research firm BDA China, Internet usage in China reached 220 million last February, whilst U.S. surfers were “just” 216 million.
The most impressive data is the difference in percentage between the two countries, in the U.S. Internet users make-up [...]

Yahoo’s Back: increasing profits and fighting the big boys

It seems the tides are turning for Yahoo!. After two years of slumping profits in the face of vigorous competition in the search arena Yahoo! has announced quarterly profits of $542m up from $142.4m for the same period in 2007 (It must be noted though that these profits were helped along by a [...]

Google Brand Advertising

Whilst today the main objective of search engine marketing campaigns is still “direct response” (e.g: driving sales, subscriptions…), I am a great believer that the next big area for growth will be the deployment of branding campaigns.
Google must have realized this well before I did and they have been working on two main fronts:

Finding the [...]

Microsoft’s Steve Ballmer on the evolution of the Web

All I’m going to say is, I’m not entirely happy, but I can’t complain either. Steve Ballmer was in Milan yesterday at the Next Web Now! conference, and my goal was to get a picture next to him…not really the case. On the other hand, I was sitting on the second row right across [...]

FIAT EcoDrive powered by Microsoft

After Steve Ballmer made his charismatic speech at the Next Web Now! conference at the Crown Plaza in Milan, a series of complimentary panelists took over the stage depicting various success stories and testimonials. One of the stories presented was Fiat’s new EcoDrive solution.
I have to say I really enjoyed the presentation not only [...]

Google’s new display URL policy is also about brand awareness.

As you all know, Google recently updated its AdWords display URL policy.  As of April 1st, every display URL inserted in ad texts must reflect the actual destination URL the ad texts lead to. This means that, if for instance, your landing page is http://lab.77agency.com, the display URL of your AdWords ads must [...]

Understanding the User – Buongiorno releases mobile browsing research results ‘Cell Surfing 2008′

Buongiorno!, the world’s top company in mobile entertainment, has recently unveiled the results of ‘Cell Surfing 2008′ (www.cellsurfing2008.com); an in-depth ethnographic research into mobile internet behavior. The study aims to see how 18-34 year olds in the UK use mobiles in their daily lives through interviews, diary keeping, and a unique ‘torture test’. The [...]

77Academy ‘hands-on’ experience for our students

As part of our 77Academy initiative, we are currently implementing a new aspect to the training program so that our students can receive a more practical experience while being trained in the field of new media marketing. We are giving our academy students the opportunity to participate as provisional bloggers on our 77Lab. This way [...]

Google is still the ‘Man-on-Top’ despite economic plunge

I’m not going to get into the financial details of things, I’m going to let the experts do all the talking instead. The point is, Google managed to prove everyone wrong, including Wall Street, regarding its first quarter revenue.
Surprisingly, Google’s DoubleClick acquisition barely reflected any loss in its quarter results and if there [...]