Over the weekend I ran into an online article by the SFGate (San Francisco Chronicle), which I’m sure has, once again, caused a lot of controversy and raised a second question mark. The specific article is titled “Google has lots to do with intelligence”, and what it basically outlines is Google’s participation as a technology [...]
Posted in Search Engine Marketing on March 31st, 2008“I consider 77 to be one of the most dynamic and innovative online media agencies I have worked with throughout my marketing career. Their ability to provide solutions across the whole marketing spectrum is second to none”.
Saxo Bank provide a suite of online trading tools enabling clients to successfully engage in Forex, CFD and Futures [...]
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Posted in People We Know on March 29th, 2008I like it!
Posted in People We Know on March 28th, 2008As you all know, Google acquired YouTube in October 2006 for 1.65 $ billion. Despite this huge investment, Google is still struggling to monetize its acquisition. Everyone knows YouTube but, besides its popularity, Mountain View has not yet integrated an efficient marketing formula to generate a relevant revenue out of this Web giant; up until [...]
Posted in Media News on March 28th, 2008I guess most of us agree that Video is the most powerful medium.
Viral, instead, is the magic wonder sought by all marketeers…it means reach at no cost whatsoever.
Video + Viral could be the formula for a terrific success…YouTube, the Web2.0 social media, makes everything possible.
The team supporting the Democratic Candidate Obama Barack has realized the [...]
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Posted in People We Know on March 27th, 2008Looking at advertising investment in 2007, figures from TNS Media Intelligence are quite explicit. As you can see from the chart below, while interactive advertising marked a growth at a rate of 15.9% in 2007, other traditional media put a stop on advertising investment, leading to (TV, newspaper and radio) negative percentages from 2006 [...]
Posted in Marketing Analysis on March 27th, 2008Some of you may have already heard the rumor about Ooyala Blacklot (Ooyala means “cradle” in South Asian), and its ongoing fund raising rounds. But wait, some people may not quite know what Ooyala even is… yet. This particular venture is, as Forbes.com explains, a self-serve video-management platform offering high-quality interactive viewing. [...]
Posted in Media News on March 27th, 2008A video could be worth more than a thousand words.
This could be a new Google advertising slogan: as you can see in the image below, the “Big G” is spreading out its new ad models with videos embedded directly into AdWords search results. Video ads are triggered by searches like “smartphone” or “Intel“.
Our opinion at [...]
Posted in Video Advertising on March 26th, 2008
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