Archive for December, 2007

77Academy Launch

77 is pleased to announce the launch of 77Academy, our fast-track new media recruitment/training program aimed at top business & marketing graduates.
77Academy was founded in the beginning of this current year, with the objective of providing young, dynamic graduates from the top European Business Schools, the skills and experience necessary to enter the new media [...]

Flash streaming available on TV

Although it received little press, England based Oregon has recently ‘released a technology feature that makes it possible for consumers to access and control Adobe Flash streaming video directly on TV,’ according to Digital Media Europe.
The option to watch streaming video on TV is a huge step [...]

Zeitgeist 2007: The ten phrases that you must know by now

Google published the Zeitgeist of 2007, an overview of the most searched words and phrases of the last year. The following ten words were the fastest rising of 2007 and I think the idea is that if you are oblivious to any of the following ten search queries, [...]

The 77 SEM, SEO, or other New Media (breathe) Tip of the Week!

SEO tip: Google Content Analysis gives you insight into what Google thinks of your META descriptions, titles and content.
Google’s Webmaster Tools recently introduced the Content Analysis feature. It alerts webmasters of titles that Google might find too short, and META descriptions that are too short or [...]

Google Talk translates! Or ‘Google Talk переводит’

When you’re having a conversation with someone from a different country – which might happen regularly in our business – you’re sometimes lost for words. If you use Google Talk you can ask one of the Google Talk bots to translate the word you’re looking for. [...]

Google introduces Video Sitemaps, useful for SEO

When will Yahoo! give in and introduce equal sitemap format?

 
Google introduced the use of sitemaps [...]

Google Reader gets social, gets interesting for marketing

Google Reader introduced a social feature over the weekend, which allows its users to share noteworthy articles with their Google contacts. I love the function, and see it as a huge addition to Google Talk. In order for Google Talk to conquer their place in instant messenger [...]

Casalini, Andrea, CEO @ Buongiorno!

Google Knol, information database to compete with Wikipedia: targeted advertising, anyone?

Google introduced Knol last week, an open database of articles written by the public. As opposed to Wikipedia, the articles will be written by one person only and cannot be edited by anyone else than the author. Google’s goal [...]

Everything must go… mobile

Recent research by Nokia shows that a large part of tech savvy youngsters are moving their online activities to their mobiles. Where eMarketer is mostly focusing on the fact that user generated content is actively being shared, we are more impressed by the penetration rate [...]