Singapore based mobile network M1 has introduced a new platform for SMS messages, GoMo News reports today. The platform, ambitiously called SMS2.0, allows users to send and receive messages in colour and add small images. M1 is presenting it as a great opportunity for advertisers, which [...]
Posted in Mobile Marketing on November 29th, 2007Using social media in advertising campaigns is still rather unknown territory for business leaders, The Globe and Mail reports in an article about a Facebook campaign gone haywire. These numbers stem from a research conducted by Pollara among 444 business and marketing leaders, for Veritas Communications, [...]
Posted in Social Marketing on November 27th, 2007You don’t always need to produce brilliant content to be picked up by the masses. It turns out that there is a method to commence madness on YouTube, and professional organizations often help a great deal in getting videos to go ‘viral’. TechCrunch published a great [...]
Posted in Social Marketing on November 27th, 2007Good old punk band Pennywise will offer their next album for free, if fans are willing to add a company to their friends list on MySpace, reports WebProNews. The company is called Textango and profiles itself as an indie music distributor that mostly deals with customers through [...]
Posted in Social Marketing on November 23rd, 2007 Recent research in the Netherlands shows that young people are more positive regarding ‘viral marketing’ videos, than they are regarding television advertisements. The research was conducted among university students by De Vos en Jansen Interactive. Some of the most important results:
• One in four students are willing to [...]
Google announced to introduce video advertising outside the US today, WebProNews reports. This new service allows publishers to show YouTube videos of their content partners and have Google AdSense advertise on them. So basically, the content is free, the advertising goes automatically, and the only thing [...]
Posted in Video Advertising on November 21st, 2007 Word-of-mouth advertising is projected to grow at a large rate over the next few years, after an already impressive growth over the last six years, reports MarketingCharts. The study was based on US spending, but at 77 we see important information mostly in the following data:
‘Helping to [...]
Bebo, Britain’s most popular social network, announced the addition of video channels to their site. Partners so far include Channel 4, ITN, BSkyB, BBC, CBS, MTV, ESPN, and online networks such as Crackle, Ustream, Last.fm, and JibJab.
That seems like quite a bit of content, but many [...]
There is an unprecedented amount of information available these days, and firms need to know how to handle this. According to a recently completed study by the e-tailing group, commissioned by PowerReviews, online consumers are attaching a lot of importance to the online reviews of other [...]
Posted in Social Marketing on November 16th, 2007The majority of the respondents of TechCrunch’s poll on video advertising seem to think that Contextual text Ads around a video will prove to be the best way of advertising on online videos. Even though this is for sure the least intrusive method of advertising, at [...]
Posted in Video Advertising on November 15th, 2007
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Yes, good move indeed! they wasted no time whatsoever…