OpenSocial, Google’s surprise widget umbrella for social networks, is reported to launch tomorrow. Its goal is to allow widget (application) developers to create their social network applications once, and then be able to apply their applications in many social networks – GigaOM reports that next to [...]
Posted in Social Marketing on October 31st, 2007Nielsen Co. will provide demographic data for Google to pair with their television advertisement viewer information, The New York Times reports. Together, the data will give much more insight into the way television marketing is experienced. Very valuable information in our eyes.
Kudos to Microsoft, which bought 1.6% of Facebook for about $240 million, valuing Facebook at about $15 billion. Microsoft will now also place ads on Facebook outside the US, in addition to their previous agreement for the US market. After our previous articles, there is really not much more we can say about it. For [...]
Posted in Social Marketing on October 26th, 2007MySpace plans to add ‘social’ games to their network, in order to keep visitors on their site, reports Clickz today. The games will be funded by advertisements and will focus on playing together with your friends via the MySpace network.
The recent changes that Facebook made to its advertising system might have propelled the social network into being the most dangerous threat to Google and other search advertising providers. As Valleywag points out, Facebook recently added an analysis tool to its Flyer system, which allows advertisers to track the results their Facebook advertisements yield.
81 percent of today’s marketing professionals believe that in five years they will spend at least as much or more on conversational (social) marketing as they will spend on traditional marketing, Marketingcharts reports, via New Communications Review. This result was taken from a research conducted by TWI Surveys, Inc. on behalf of the Society for [...]
Posted in Social Marketing on October 22nd, 2007Google is said (by WebProNews) to will have introduced their own Health index by the beginning of next year. The service would provide free basic health advice and possibly more advanced and specific information with a subscription service. Subscription seems to us, in this case, a safer option than sponsored search results for medication, but [...]
Posted in Social Marketing on October 22nd, 2007Following the iPhone and much rumoured GPhone, Skype will introduce its own mobile phone at the end of October. Skype has struck a deal with mobile network provider 3 for nine select countries, including Great Britain, Italy, Hong Kong and Australia, Businessweek reports. At 77 we would think that we can expect the other [...]
Posted in Mobile Marketing on October 19th, 2007Yahoo! will from now on give marketers more control on where their ads will, and will not be seen. It recently added a Block Domains function to its advertising controls. You can use it to select domains that you do not want to advertise on, something the United States army might have wanted to try [...]
Posted in Search Engine Marketing on October 19th, 2007On YouTube (and embedded below) you can find an incredible video of what Microsoft Bird’s Eye 3D will look like; a map function that was quickly dubbed Virtual Earth, due to its similarities to Google Earth. From an esthetical point of view, though, Bird’s Eye seems many times more engaging to use, not to mention [...]
Posted in Mobile Marketing on October 18th, 2007
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Yes, good move indeed! they wasted no time whatsoever…