Archive for September, 2007

Google Presently, works pleasantly

Google’s new online collaboration feature is called Presently. It’s a presentation tool which works according to the same principles as Google Docs and Google Spreadsheets, and is basically a stripped down version of PowerPoint. As opposed to the new PowerPoint 2007, however, we think Presently is very easy to use and has simple and intuitive [...]

Facebook now offers advertising on keywords

 
Facebook now offers its advertisers the possibility to target their ads on members, using keywords from their public profiles, reports Clickz. This news comes after Facebook announced to make all its basic user profiles publicly available for non-members. It seems to us at 77 that both [...]

Baidu introduces video ads on content network

Baidu, the largest search engine of China (by far, see table below) has started to show video advertisements on its content network, report both TechCrunch and China Internet Watch. Baidu has a tremendous market share of search engine use in China:

(table from China Internet Watch)

Baidu has access to approximately 160,000 websites in its advertisers program. [...]

YouTube running separate video advertisements

YouTube was spotted today offering a video advertisement on the side of a featured music video. The advertisement was run on the video channel page of Universal Music, in a section of the page that is preserved for advertisements to the benefit of the channel administrator.

The [...]

Video content analysis: an update

As Clickz rightly points out, there seems to be a new company every month that promises to be able to automatically analyze the content of a video. This month, that company is called Digitalsmiths. The company claims to be able to analyze a video by scanning [...]

Marketers of technology brands in UK miss out on women

It seems that marketers of technology products in the UK do not have a clue of how to approach women. This can be concluded from a research performed by Saatchi & Saatchi. The report estimates the loss of potential sales at approximately £600 million, about €878 [...]

Mobile video advertisement firms taking shape

Mobile video marketing companies have recently been declaring what type of advertisements they will produce. Today, Clickz reported that

Transpera will add a short video advertisement to videos that users can send to their mobile phones. The users will be able to find these videos online, [...]

Facebook to release users’ profiles on search engines

Facebook, the social network site that is quickly gaining ground in Europe, has decided to make the profiles of its users public also for non-users, report many sources among which InformationWeek. 77 does not see much news value in it for marketers: the profiles of users have always been searchable for everyone willing to open [...]

Online shopping growth to slow down

Consumers do still not all trust online shopping, reports

MSNBC.com. 77 alerts marketers that this report should shift the focus of advertising from e-commerce newbies to experienced online buyers. The report says that the people who are not shopping online yet, probably never will. E-Commerce will [...]

Internet did not kill the radio star

It does not look like radio listeners will massively switch to online media soon. This can be concluded from a recent

eMarketer report. And since advertising on traditional radio is very effective – when combined with online radio – we at 77 still see a prosperous future [...]