Archive for August, 2007

Online video considered very valuable for marketing, video search still difficult

In a report / interview eMarketer published today, it becomes clear that online video search is still a difficult area for marketers. The problem lies in the fact that it is still hard for video publishers and online video sites as YouTube to determine the content [...]

Facebook to deliver personalized ads, wants to predict future

Facebook is reported (WSJ) to be preparing a system for personalized ads. The advertisements would be based on users’ profiles. This move has been expected for a long time, and the real news lies in the announcement that Facebook will start trying to predict the type [...]

Microsoft starts contextual advertising

Microsoft AdCenter has introduced a contextual advertising test model this week. 77 sticks with Google AdWords and Yahoo for now but welcomes competition in the contextual advertising world. The MS beta [...]

New useful feature for your business: Embed Google Maps

Google Maps hasintroduced the possibility to embed the Map function on your website. Needless to say (we hope)that this can be a very useful feature for your website if you own a (small) company with a physical selling point.

Up to now it was possible but rather hard to put Google Maps on your pages. With [...]

Offline marketing leads to online search

Spreading the marketing messages over various media remains important, according to recent

research by iProspect: it turns out that about two-thirds of online searches have been induced by an offline marketing message. What is more important, 39% of online searchers who are influenced by offline channels have [...]

How YouTube will make money with (off?) their publishers

After a few video ads had been seen during trials, YouTube has officially introduced its long expected video advertising program. The video ads come as a video-in-video, will show 15 seconds into the clip and Google requires the advertisements to be entertaining, a key point according [...]

Mobile devices more often used for social networks

Users of social networks use their mobile devices more and more to visit or update their pages, mobile media research company M:Metrics reports. According to 77, marketers will have to focus on applications for social networks that can be easily accessed on a mobile device as [...]

Media merge, but audience fragments

As we all know, all media are merging: TV channels discover that content that was generated online could do well on a traditional channel as well. At the same time they transmit their content that was originally created for TV, online. Apparently it works both ways [...]

eBay delivers audio advertising over mobile

A service that eBay recently introduced to its customers now comes with advertising, Clickz reports. eBay users that bid on an object, can be notified by a phone call alert when the auction runs out, so they can place a final bid over the phone.

UnWired [...]