Archive for August, 2007

Social Marketing gone wrong, the Wal-Mart case

When you start a webpage on a social network site to give your customers the chance to praise your product, 77 suggests you first make sure that you are actually liked.

Wal-Mart’s Facebook page is covered in bad comments on the company’s policies regarding employee wages and [...]

Internet radio combined with traditional radio very effective

‘Data from the Radio Advertising Effectiveness Lab show that a mix of one Internet and one radio ad exposure made respondents four and a half times times more likely to recall an advertisement compared with two Internet ads alone,’ reports eMarketer today.

Increased interest in advertising [...]

Audience prefers news as video content, wishes for short ads

When it comes to in-video ads, a study by Advertising.com and InsightExpress indicates that people prefer to watch shorter ads. Not a big surprise: people will usually want to watch as little advertisements as possible, when you ask them. 77 thinks the key lies in offering [...]

Retail channels interact, e-commerce has hidden extra value

If your site supports e-commerce, this research gives a good overview of what customers want. Sterling Commerce and Deloitte found out what the key points are for customers that order products, whether that is online, via catalog or from a physical store. The most important results [...]

List of social media sites, we miss dodgeball.com

Search Engine Land pointed us to where Joe Whyte published a list of what he claims to be all the social media sites. It’s a good and extensive list but we already miss at least one site: dodgeball. We are still keeping an eye on this [...]

Google expanding Map function: New York subway mapped and marketed

Google is taking on the challenge of making an interactive map of the New York City metro map. It will include route planners, time tables, and 77 thinks that after a while it will also support plenty of advertising.
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User friendly mobile marketing will deliver

Mobile content is changing shape: not so long ago there was not much choice when you wanted to buy a new ring tone, but these days you can record and store it from anywhere you want, for free. At 77 we have always believed that customers [...]

United Kingdom much more connected, but marketing should still be spread

Lower costs are driving UK citizens to the Internet and to their mobile phones, reports Ofcom. Compared to 2002, the average time spent online was up 158% to about 36 minutes per day. Time spent on the mobile phone (almost 4 minutes per day) was up 58%. ‘Time spent watching TV was down 4% at [...]

Microsoft strikes deal with Nokia as mobile search surges

Microsoft has entered the mobile market, striking a deal with Nokia that secures the Windows Live services to be freely distributed on all Nokia N models. At 77 we think that’s a good move by MS, mostly because the method of social mobile networking (MSN) becomes [...]

Television and online merge: Rumours of TV enhanced with online ads

Neuros, a manufacturer of digital media devices, is rumoured (Engadget) to be putting together a set-top box that allows programs to be taken off the Web and shown on a TV. These programs would be triggered by the content the user is watching on the TV.

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