Archive for July, 2007

Disney’s Virtual World Toontown becomes ad-funded

Following the news that advertisement spend in and around video games is about to rise strongly, Disney announced that it will offer its Massive Multiplayer Online Game (MMOG) for free, supporting the system only with revenue from advertisements. This is reported on MediaWeek. We at 77 [...]

Both Google and Yahoo are working on their own social networks

Google and Yahoo are both investigating the possibility to open a ‘next generation social network’, reports TechCrunch. With the increasing use of social networks – and for 77 the increasing value to marketers – this interest is understandable. On Yahoo Mosh, not much is known yet. [...]

Map of Google functions

Search Engine Land pointed us to this huge map of all the products Google offers today, which was created by Zorgloob Logiciels. Clicking on an item on the map will take you to an explanation and evaluation page (in French) for that service. Nice for on the office walls?

Google introduces Impression Share metrics: how often and why your ads are not shown

Google AdWords introduced a new metric of advertising results, the Impression Share. Marketers like us can use it to determine how often our AdWords advertisements are not being shown when there was a chance for them to be shown, and why.

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Response to mobile ads jumps when combined with free content

The response to mobile advertising increases immensely when users get something in return for clicking on the advertisement, eMarketer reported today on a research conducted by Tickbox and commissioned by MoMac. 77 sees this as an example of how mobile advertising can reach targets in a [...]

Face of T-Mobile attracts 150.000 involved followers on her Hyves page

Wendy, the face of T-Mobile in the Netherlands, has attracted hundreds of thousands of members of the popular social network Hyves to her page. Wendy was created solely for this campaign and now has almost 30.000 ‘friends’ on the network. We at 77 think this is [...]

Broadband Enterprises Launches Contextual Video Ad Network, auto-scans content of videos

Broadband Enterprises is launching a virtual marketplace for contextual video advertisements called vComm, reported Clickz. Broadband’s site is a nicely designed Flash site with an incredible amount of corporate nonsense on it, and the most important information on the company we found back in the Clickz [...]

Video game advertising about to grow, fast

Video game advertising is predicted to become one of the fastest growing advertising methods over the next five years, Park Associates have calculated from a recent research among key players in the gaming industry. Forms of possible marketing linked with video games include ‘in-game advertising (dynamic [...]

Widgets are the marketing vehicle of the kids of today

WebProNews reports that kids these days are very enthusiastic about the ‘widgets’ on Facebook, regardless of whether these programs are sponsored by marketing or not. According to 77 a sign of changing times since young people have had the image of being hard to persuade for [...]

Yahoo introduces SmartAds, advertising becomes more targeted

The personalization of advertising has begun. We at 77 ask the question: will it come to an abrupt end at this point? In other words, what looks like the beginning of something revolutionary, might well be the final station.

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