Online advertising in Europe will double to over €16 billion over the next five years, Forrester’s research concludes. The study covered France, Germany, Italy, the Netherlands, Poland, Spain, Sweden and the UK and included surveys of both consumers and marketing firms: “The value of European online [...]
Posted in Search Engine Marketing on July 16th, 2007
Veoh, an Internet television company, has gained over 14 million users in six months. At 77 we think this demonstrates the demand for online TV, a market where the big players are starting to take form.
Joost and [...]
Google is betting heavily on its My Maps function, it seems. They introduce some new feature almost every month and rightly so. At 77 we think maps are the advertisement outlets of the future, because of the arrival of the mobile Internet. We think one of [...]
Posted in Search Engine Marketing on July 14th, 2007Search Engine Land touched on an interesting issue today: is professional Search Engine Optimization affordable for small businesses? They reach the conclusion that any company can do SEO and that it is always worth the money. Understandable, since the writer is with a company called ‘Pole Position Marketing’ and might have something to gain on [...]
Posted in Search Engine Optimization on July 14th, 2007A quick report on the recent ‘Streaming Media Advertising 2003 - 2008: Market Spend by Avail, Brand and Content Category,’ by AccuStream iMedia Research. 77 sees the online video market grow at high speed, as expected by, well, pretty much everyone:
The market is forecast to grow [...]
Posted in Video Advertising on July 13th, 2007The Interactive Advertising Bureau is putting together a team to develop guidelines for counting Web video audiences, reports TVWeek (although they call the organization Internet Advertising Bureau). This is necessary because there is no standard measure for this as of yet; some broadcasters count by number [...]
Posted in Video Advertising on July 13th, 2007The recent hunt for incoming linkage in SEO has gone too far, according to Read/Write Web: there are companies offering to provide incoming links from blog comments for a fixed price. They guarantee that the comments are not robot-generated. 77 is sure Google will not appreciate [...]
Posted in Social Marketing on July 13th, 2007Since recently, Google is offering an image news service in the US. On its News page, under the tab ‘Image Version’, you can select images from a thumbnail view, and the corresponding news appears in a column on the right. We see it as a sign [...]
Posted in Search Engine Marketing on July 12th, 2007
Dutch Cowboys pointed us to this video with footage of one of the first YouTube advertisements. At 77 we think the shown advertisement is a bit more intrusive than what we expected of Google. For example, part of the advertisement shows up unasked in the middle of a music video. Removing the [...]
It turns out that Facebook is one of the largest search engines online. The social network claims to process over 500 million searches per month, effectively making it a top 20 search engine in the world in terms of numbers of search. In the view of [...]
Posted in Social Marketing on July 11th, 2007
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Hi Peter, thanks for your comment. It’s quite useful for those who are always on...