Archive for July, 2007

Viral video advertising: target young adults for results

According to a study by PEW / Internet, more than half of US online video viewers share the videos they appreciate with others. 77 asks: when was the last time you shared a TV show with someone else? Creating good online video content works for artists [...]

Important SEO tool tested: Image Search delivers on Google and Ask

The proper naming and listing of images on a website can do wonders for the site’s visibility, we experience at 77. Image search can become a good source of visitors to your site once you know how to archive and name your images. At Blogstorm [...]

Microsoft moving into video game advertising

Microsoft, too, has moved into video game advertising. The move follows reports that show video game advertising will explode over the next five years. A tiny market now, video game advertising will grow to almost $1 billion in investments in 2011.

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Company lets you vote for the ads you want

It sounds like the ultimate in personalized marketing: start-up Adpinion lets the viewers decide which banner ads they like, and which they never want to see again. In our opinion, it might be a bit much to ask of a viewer not only to look at [...]

Finally: the map of the Internet!

If you have not seen it yet, take a look at this fantastic feature - the most important sites of the Internet put into a subway map. The map is based on the subway system of Tokyo, and is a project of Information Architects Japan:
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Facebook applications a potential gold mine for marketers

Creating a good Facebook application (widget) can do wonders for your website, VentureBeat reports. 77 sees this as a very cost effective method of drawing customers. But, like a good search engine advertisement, the method seems only applicable for certain companies and services: the application must [...]

Street View cars: Google tangles with privacy in quest for user relevance, again

Google is expanding its image of the world: last week Gizmodo reported that Google now has its own espionage car fleet. For us at 77, a better developed image of the real world can lead to more and better marketing possibilities, provided that it is being [...]

Google introduces AdSense for video games

Google announced to “soon” introduce an advertising system for video games, reports Seattle PI. A logical step, we think at 77, as the in-game and around-game advertising market is growing fast. [...]

Vodafone Holland sells cheap ad-funded phone plans

Vodafone is one of the first network providers in Europe anticipating mobile advertising: a good move in the eyes of 77 for the future even though it is probably a bit too soon to be immediately profitable. We are also not sure the public is ready [...]

AdSense for mobile in beta testing

A few select companies in the
USA were invited by Google to test AdSense for mobile, we read on WebProNews. Google has released its mobile site monetization plan, a necessity in our eyes for the mobile Internet to break through. The following was to be read [...]