The Financial Times reported that advertisers spend more on UK residents than any other Europeans: an average of €82.46 was spent per Internet user over 2006, more than twice what advertisers spent on the average European Internet user (€39). It was also more than the average [...]
Posted in Search Engine Marketing on June 7th, 2007Dutch site Emerce reported from the Next Web Conference in Amsterdam. 77 liked this video where Marc Canter (CEO Broadband Mechanics), Jeff Clavier (SoftTech VC) and Dick Hardt (SXIP) shine their light on coming takeovers, hypes and new developments. Broadband Mechanics is currently introducing People Aggregator, a tool to combine all social networks a person [...]
Posted in Search Engine Marketing on June 7th, 2007
Proximity Marketing on mobile devices seems to finally get off the ground: Nokia plans to supply over 100 million mobile phones with Nokia Maps which could become, in the eyes of 77, an excellent vehicle for marketing based on location.
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Posted in Mobile Marketing on June 5th, 2007Google introduces Gears, an ‘open source browser extension’ that will allow users to work offline on (at least) Google Docs and Spreadsheets and Gmail. We at 77 think that applications like that can be extremely useful for Wi-Fi laptops and mobile Internet browsers, but the marketing [...]
Posted in Search Engine Marketing on June 2nd, 2007
Book publishers turn to online social networks to advertise books that get little offline press coverage, reported MarketingVox today. We at 77 think that appealing to the opinion makers of today – bloggers, social networks – is an excellent way to overcome unenthusiastic press coverage. A [...]
Posted in Social Marketing on June 1st, 2007
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