Archive for June, 2007

Google acquires Zenter, adds presentations to Google docs and spreadsheets

Google is basically building a free, online version of Microsoft Office, and its latest addition is a presentation tool. To
77, the fact that the basic Google Docs and Spreadsheets is free even for businesses could mean that Google is setting it up for an ad campaign directed at businesses.
Zenter, builder of online presentations was [...]

Automated sound and image recognition: marketing opportunity

YouTube has started tests with a program that recognizes visual aspects of videos, WebProNews reports. It will use this system for excluding copyrighted videos from its site, but 77 sees possibilities for marketers, too. If YouTube is able to identify certain parts of a video clip [...]

Internet TV embedded in TV set?

TV on demand on the regular TV set is not far away: Joost, the Internet TV-on-demand service that is closely followed by 77, is now talking with hardware vendors about embedding the service in TVs or top sets, reports TechCrunch.

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Book publisher uses video for promotion

Publisher Simon & Schuster embraces video clips to promote their latest books, reports WebProNews. Videos on their authors and their lives are available at a YouTube platform and at bookvideos.tv. Displaying authors’ lives behind the scenes is an interesting way to promote books, but at 77 [...]

Targeting is good, but do not take it too far

An article issued by eMarketer states that 58% of 18 to 24 year olds are willing to pay more attention to advertisements if they are more personalized (their source: ChoiceStream). Also, it publishes results of a research done by Ponemon, which states that even 50% of [...]

US Report: Search advertising to lose ground to rich media

Not surprisingly, IDC forecasts that search engine advertising will continue to grow, but steadily lose market share to other means of online advertising. As opposed to IDC, 77 does not believe that it will be a major strategic threat to Google, as they have been anticipating [...]

YouTube News: testing block of copyrighted material

YouTube will be testing a new system soon. According to 77 the new technology is intertwined with the need to apply advertising to the video outlet: The New York Times reports that Google announced to start testing video fingerprinting, which should prevent copyrighted and unauthorized material [...]

Privacy Report: Major Internet players gathering private information

Google has been under fire a lot lately, concerning their collection and protection of behaviour information of users. We at

77 reported earlier that a European Union group demanded Google re-evaluate their protection of private information. Not much later, privacy groups in the US have filed [...]

New Google Advertisement placement reports: great tool for advertisers

Google is introducing a tool for the AdWords system that can tell marketers where exactly in the contextual network their advertisements appeared and how they performed, report various online sources. 77 thinks this will grow to be a great tool for marketers and it is something [...]

Measuring results might be the last hurdle for mobile advertising

According to Clickz, companies are often reluctant to advertise on mobile phones because of the results report being – relatively - with little detail. At 77 we think that as soon as mobile marketing can measure its results the way we can measure them online, there [...]