Archive for June, 2007

Google Maps adds cool destination tools

Google Maps has added a tool in their Maps feature that allows you to drag your route to wherever you want to go. If you decide there’s a wonderful sight to visit a little outside your planned route, you can now simply drag the blue line [...]

Panama expands features

Yahoo introduced some new functionalities to their Panama system, making it easier to use for campaign managers and, as we think at 77, a little more like Google AdWords. The new features aren’t groundbreaking but add a little functionality.

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Mobile advertising research: UK ahead of US, but not mainstream yet

Mobile advertising is still truly in its infant years, and that is demonstrated by recent researches by the Harris Interactive group. Both

SearchEngineLand and AdWeek report, with regard to a Harris research, that usage of mobile phones for other things then calling is rather rare in the [...]

Music sites protest: industry tries to prevent ad-funded free content

The music industry is trying hard to prevent online radio stations to exist. 77 sees trouble in this environment that used to be an excellent example of online free content funded by advertisements.

SoundExchange, the music industry organization that collects Internet royalties, together with its offline [...]

Hyves: The Dutch sensation opens up

It’s about time we dedicated an article on 77 to Hyves. The Dutch company has such a strong presence in the Netherlands that, according to Hyves frontman Raymond Spanjar, myspace introduced their services in other European countries first before trying the Netherlands.

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Google Coupons: good marketing but little used

Doug Caverly at WebProNews points us to the fact that Google Coupons is a service not often used by advertisers. He, in turn, was triggered by an article by Jennifer Laycock at Search Engine Guide. And, admittedly, it is a service not very well known in [...]

Blogs more trusted than newspapers among Italians

83.9 percent of Italian blog users say they trust blogs more than newspapers, reports ANSA (Italian). This is the result of a research by the University of Trieste, sponsored by Splinder. According to the, by far, largest part of the 4000 respondents, blogs resemble traditional [...]

Email marketing lacks good landing pages: less effective

E-mail marketing campaigns are not living up to their potential, according to WebProNews. Interesting news also for us at 77, in the process of manufacturing our own e-mail newsletter. The article is based on a research conducted by Silverpop. They claim campaigns could be much more [...]

Gamers not hostile towards computer game featuring ads

The game Enemy Territory: Quake Wars which is soon to come out, will feature advertising messages to – as the developers claim – keep the cost of updates and support low. This is reported by Ars Technica The advertising will be non-intrusive and non-interactive, and will [...]

Numbers on combined TV and Internet usage soon available

The Nielsen Co is considering making the measurement of Internet usage obligatory for its TV rating households. For marketers this will mean a leap in insight as these numbers will provide ideas on how the use of Internet is intertwined with the use of ordinary TV.

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