With a recent acquisition, Google is looking into the protection of data. This after 77 reported that an independent European Union panel questioned Google’s privacy policy. We think that the acquisition can be seen in this light; buying knowledge in this field will help Google protect [...]
Posted in Other Marketing on May 31st, 2007
At 77 we think that vertical collaboration or conglomeration just might be the future for online radio. The problems – mostly disagreements about the price to pay for broadcasting songs – now lie mostly between the producers and the broadcasters of the music. So this is [...]
Posted in Social Marketing on May 31st, 2007Our first Sector Report covers the luxury beauty and fragrance industry. We compare the big players in this field on aspects such as search engine marketing and search engine optimization. How far has the world of luxury cosmetics entered the new media?
Luxury Beauty and Fragrance Report
Microsoft turns to paid social advertising. For its socially based i’m campaign it’s recruiting ‘evangelists’ on student campuses to promote using it. 77 feels that viral advertising is better when it’s not paid for, but their angle of supporting good causes just might make up for [...]
Posted in Social Marketing on May 28th, 2007
Google must answer questions on their privacy policy in Europe. Recent developments in the EU force Google to re-evaluate their methods of storing user information. 77 thinks that this probably does not present a real threat to Google, but if the privacy policy proves to be [...]
Posted in Search Engine Marketing on May 28th, 200777View:
As soon as the content tags of YouTube videos are objectively verified by the new Google team, advertisers can target specific groups of people interested in certain themes, such as independent movies, videogames, or cola (and mentos). [...]
Posted in Video Advertising on May 17th, 200777View:
In accordance with Steve Smith at MobileInsider, we feel that simple applications are the future for mobile advertising. Small screens are made for small features. Crush or flush gives the user not too many options (two) and [...]
Posted in Mobile Marketing on May 17th, 2007Dutch news site Emerce reports that both Volvo and Ford experimented this year with mobile advertising in the Netherlands. Both car manufacturers were satisfied with the results: the clickthrough rate was about 1.5 percent. Ford, being the most recent to try out mobile advertising, further saw [...]
Posted in Mobile Marketing on May 9th, 2007
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Yes, good move indeed! they wasted no time whatsoever…