By now, you might have already heard of it: the iPhone is out today. For approximately $500 it’s yours. It received both good and bad (p)reviews, and not everyone is certain if it is going to be a success or not. For live reviews of the first iPhones bought in a store, check Wired.
What is [...]
Posted in Mobile Marketing on April 1st, 200777Lab was at the Everything But Advertising Forum in Milan. We even took a shot at making a video report:
And we liked making it so much that we will soon follow up with more videos.
Posted in Mobile Marketing on April 1st, 2007A startup called baresite.com provides a service that easily transforms any website into a mobile site. It works as a portal through which a mobile Internet user should be able to access also sites that have not been designed for the mobile web. According to 77 the results are not convincing yet for all sites. [...]
Posted in Mobile Marketing on April 1st, 2007
Over 53,000 football enthusiasts have signed up for Myfootballclub.co.uk, an organization that seeks to unite as many people as possible to purchase a football team together. All 53.000 said they are [...]
Posted in Social Marketing on April 1st, 2007EMI announces having struck a deal with YouTube regarding their content on the free video channel. We at 77 think it’s clear that all music and music video content will soon be available for free and completely supported by advertisements. With EMI now on board, YouTube states to have reached deals with all four of [...]
Posted in Video Advertising on April 1st, 2007‘Free video classifieds’ is a good term to describe what RealPeopleRealStuff has just started doing. It resembles YouTube more than eBay, but really is a marketplace. Only with videos. 77 tried it out and you can watch our ad here.
RPRS is offering a place to post video advertisements for free, although the rules state that [...]
Posted in Video Advertising on April 1st, 2007Vodafone is determined to introduce flat fees across Europe: one of the conditions 77 saw for the explosion of the use of mobile internet, and mobile marketing consequently, is being met.
The Clickz network reports this from their Advertising in Social Media forum. They further report that other mobile network providers in the US are not [...]
Posted in Mobile Marketing on April 1st, 2007Until mobile search is up and running it is unlikely that the use of mobile Internet is going to take off the way “regular” Internet did. Marketing on the mobile web will probably spread from the mobile search sites, but for that to happen things will need to change, according to the united mobile network [...]
Posted in Mobile Marketing on April 1st, 2007Three separate reports predict a huge growth for both mobile TV and mobile video subscriber numbers, reports eMarketer. Its own research, and that of Infonetics Research and Screen Digest reach the conclusion that consumers and providers will focus more on mobile video and TV over the next five years. One of the reasons that are [...]
Posted in Mobile Marketing on April 1st, 2007Warner Brothers created a six-episode series of short videos for mobile devices only, reports The New York
Times: “We were never able to do that in the show,” Lisa Gregorian, the executive vice president of worldwide television marketing for Warner Brothers Television Group, said of the “Smallville Legends” mobile series.
Apparently, publishers are finding the mobile Internet [...]
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I am glad to see I am not the only one HATING the new yahoo homepage layout changes! I...