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Major Internet corporations are gathering contacts in and knowledge of the mobile advertising network. This follows projections by research companies such as Forrester, which predict huge growth for the mobile Internet network. For marketers this indicates that contacts in mobile Internet are becoming very important in the near future.
Both Microsoft (Brandweek) and AOL (AdAge) have [...]
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Yahoo is taking social advertising very seriously. It has recently hired two scientists in the fields of economics and sociology. Yahoo is investing a lot in research lately and seems to want to obtain a better understanding of the world behind the Internet. Their scientific approach might lead to new ways of advertising through their [...]
The first video advertisements have been seen on YouTube. They involve a text link in the bottom of the player, leading to a roll-over video ad. So far, the advertisements do not seem to be related to the video content. For snapshots take a look at NewTeeVee.
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Not forcing the viewer to watch a commercial by [...]
Posted in Video Advertising on April 1st, 2007According to BIGresearch’s recent Simultaneous Media Survey, video gamers are a valuable target group for marketers, reports MarketingCharts. 77 reported on in-game advertising before and we see it as a growing advertising market that can become important soon.
When advertisers consider hitting the video gamers market; it turns out that video gamers have a higher than [...]
Posted in Other Marketing on April 1st, 2007Have you ever wondered what the best combination of content is for your web pages? If your goal is to convert your site’s visitors into clients, then you should realize that the way your pages are composed can play a large role in this process.
An Internet page is composed of many elements. The elements that [...]
Posted in Other Marketing on April 1st, 200777Lab is back, with the editing team rested, bronzed and slightly fatter back home from vacation. What happened in the meantime? Not so much, luckily. We kept track of major developments and will often refer to them in future articles, as always. And in a futile attempt to catch two weeks of news in one [...]
Posted in Other Marketing on April 1st, 2007
TechCrunch confirms that “MySpace is acquiring Photobucket for $250 million in cash,” with a
rumored earn-out of “up to an additional $50 million.
“Photobucket has been looking for a buyer since March, when they hired Lehman Brothers to help sell the company. They were looking for $300 million or more, but may have had few bidders [...]
Posted in Other Marketing on April 1st, 2007Windows Live Mobile Search is testing a speech recognition function for filling in the search field, reports Dutch Cowboys (in Dutch). It is far from bugless, but we at 77 think the feature has a lot of potential in the mobile advertising market. Right now, the quest among the search engines to get mobile search [...]
Posted in Mobile Marketing on April 1st, 200777View:
The growing popularity of mobile advertising is demonstrated by Coca Cola signing AdMob to run a mobile advertsing campaign. The campaign is partly viral – typical for mobile advertising campaigns – as viewers can send the video ads to their friends through MMS. The viral aspect of mobile advertising will probably be a crucial factor [...]
Posted in Mobile Marketing on April 1st, 2007
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