Archive for April, 2007

Mobile Advertising boosts Mobile Internet

To draw traffic to their mobile sites, publishers are often advertising on other mobile sites, reports AdAge. Overall traffic on online sites grows exponentially and advertisers are realizing this. The mobile Internet is, incidentally, following a similar path as the traditional Internet, which built traffic in the same way.

Third Screen Media CMO Jeff Janer further [...]

Interview: Jigal Schrijver of HotSMS Netherlands

Jigal Schrijver is Marketing and Operations Director at HotSMS BV, a Dutch mobile advertising and marketing specialist. HotSMS uses their database of 1.2 million subscribers to offer mobile marketing services to over 500 companies in the Netherlands. 77Lab had a talk about the use of mobile advertising and its possibilities in the future.

‘We can [...]

Music producers hope to put social networks to work

Music record labels are trying to convince the users of social networks to advertise their goods for free, Reuters writes on MSNBC. At 77 we’re not convinced the record labels will be able to have the youth working for them. Not after years of threats of hunting them down for the illegal music they distributed [...]

Aggressive social marketing: buying friends on social networks

For the social marketer with no patience and / or a bad product, the solution is simple: for a few hundred dollars you can buy as many online friends as you like. Friend trading sites – also called friend trains – such as mysocialmarketing.com and friendfrost.com offer instant popularity on the web. They claim they [...]

Google shows Bourne Ultimatum image advertisement in search page; own interest in mind

The search engine marketing world was shocked for a second when Search Engine Round Table discovered an image advertisement in the search results at Google: The Bourne Ultimatum is advertising on Google search with a still shot of the movie:

At 77 we don’t think this is a permanent change in their advertising methods. Google has [...]

Below the enemy lines

Everyone always talked about “Above the line” and “Below the line advertising” to distinguish offline (mainstream) from online (niche) channels. My view is that Google has already sent explorers below the enemy lines and will soon start its revolution by providing “above the line” (TV, RADIO, OUTDOORS, PRESS) with an online approach.
In case you did [...]

Yahoo into Social Network Ad Sales

Yahoo will take care of the largest part of the advertising sales on social network Bebo, reports Time. Bebo is the largest social network in the UK, and third most popular in the US after Facebook and MySpace. The major social networks seem to be divided now, as Google and Microsoft earlier partnered with MySpace [...]

CNN signs agreement with Google for ads

Google announced in its Press Center that it will exclusively take care of the advertising on CNN.com from now on. Google is already providing the search function on CNN.com, but Yahoo is doing this on the international site of CNN, Search Engine Land reported.

This news came just after we reported that news content is the [...]

YouTube audience willing to watch advertisements for free content

A recent report by Conchango indicates that viewers of online videos are willing to watch advertisements if they get free content in return, reports Media Guardian. This is very much in line with previous research that shows mobile users are willing to receive ads on their mobiles if they get free content in return, and [...]

Google introduces AdSense for mobile

Google has officially introduced its AdSense system for the mobile Internet, after a short beta period. Like the regular AdSense, Google will analyze the content of mobile websites and use its findings to match advertisements with appropriate websites. According to the Google Press Centre, the program is available for mobile publishers in the US, England, [...]