IKEA invites you to ‘Come into the Closet’

IKEA promotes its new campaign dubbed ‘Come into the Closet’ by welcoming users into their website which looks like a video but functions as an online catalogue at the same time.

The site is http://www.kominigarderoben.se/. Once in, you find yourself in a sort of open stage scenario displaying a repertoire of Ikea closet items together with surreal characters who spice up and enliven the experience by dancing to the beat of funky remixes.

Each scenario has a different selection of furniture and upholstery and presents different plots. Situations vary from super heroes and an old couple, to a pair of funny guys looking smart but wearing no pants, just socks…pretty funny stuff.

As you pass from scene to scene, items change, music alters, beat is different and characters vary. Underneath the main window on the screen, you are given three products to choose from that when clicked separately, they set-off the item code, name and description of the specific product.

The feel and look of the site is very slick and fresh. Although the site’s main purpose is to show off their line of products, it still manages to leave space for the user/consumer to interact with it making the affair ever so entertaining. It’s even possible to play with the characters by moving the mouse or perhaps talking into your computer mic, which will make them move accordingly.

What a nice way to combine pleasure and well…budget allocation.

This entry was posted on Thursday, October 2nd, 2008 at 4:58 pm and is filed under Cool Stuff. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.