Viral Marketing Category

Online videos causing viral buzz

It’s been a while since we featured viral videos on our 77Lab.
Don’t you sometimes wonder how a video reaches 100,000 views? Usually it’s not necessarily a natural process in which this happens, it’s precisely why we call them ‘viral’, because they spread quickly and widely throughout the Internet.  People share them via emails, sms, social [...]

Posted in Viral Marketing on February 2nd, 2009

Italian school reform; from protests to the role of the Web

In the last few weeks, students, professors, researchers, and almost everyone involved in the education industry, have been protesting in the streets of Italy’s major cities expressing their opposition towards a new law put forward by Minister Mariastella Gelmini and approved by the parliament October 29th 2008.
The newly approved reforms will have an effect on [...]

Posted in Viral Marketing on November 21st, 2008

Motrin teaches us the good and the bad side of Viral

Let the Motrin ad backlash be a lesson to those who think ‘viral’ is always a good thing.
Viral equals a positive message. There can be good viral campaigns and bad viral campaigns. The reputation crisis which detonated this past weekend which was witnessed by just about every single mom-blogger existent in the blogosphere gives us [...]

Posted in Viral Marketing on November 18th, 2008

I believe Obama won: Facebook knew it before

I am writing this post while I am in New York for the Ad:Tech conference.  It is 9pm in New York and sitting on my bed I am zapping from CNN to ABC and FOX trying to gather information about who is going to be the new American President.
Then I think of Facebook and realized [...]

Posted in Intelligence, Media News, Social Marketing, Viral Marketing on November 5th, 2008

Sony Ericsson relies on viral marketing to boost Xperia’s X1 launch

Will Sony Ericsson’s new thriller impulse consumers into acquiring the new, out-of-the-oven Xperia X1?
Sony Ericsson is virally streaming a short trailer introducing a man, known as Johnny X, (a hot guy) who has partially lost his memory and the only way to go about investigating on his life is through his handy Xperia X1.
Personally, after [...]

Posted in Viral Marketing on September 12th, 2008

Michael Moore on the “Slackers Uprising”

Michael Moore, the liberal filmmaker is not one to keep his mouth shut about making political statements. Oh, that much we know. Among the many efforts he’s made in addressing America on what he thinks should be the ways of politics, his second to last being: Mike’s Election Guide 2008 available at Amazon.com.
Today, the new [...]

Posted in Viral Marketing on September 5th, 2008

Say the magic word FREE and the word is spread..virally

I’m gonna leave something nice and sweet for you today. But I have to clear up one, small detail before I can go on explaining.
I stumbled upon this site for the first time last week and came back to it again today out of curiosity. It so happens something slightly changed- luckily, it still works [...]

Posted in Viral Marketing on August 14th, 2008

Obama fighting back offensive rumors with Fightthesmears.com

I have been bombarded with election-related material for the past few days, hence my inclination towards writing politically-related posts.
But I must say that despite the miracles of the Internet and the ease in which news, gossip, and everything else is disseminated through it, the same has been causing quite a stir chez Obama.
But the straw [...]

Posted in Viral Marketing on July 16th, 2008

Faceless people virally spreading around the U.K.

‘It’s the end of the world , as we know it’.. yeah, they are quite scary these people. You’ve probably already heard the rumor about the eerie-looking, faceless people that have been wandering in some of London’s swanky summer events like Elton John’s white tie ball, Wimbledon and Harrod’s summer sale launch hosted by Sex [...]

Posted in Viral Marketing on July 8th, 2008
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Such projects as twitter and facebook are giving world its rythm
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Hi anatinge, you can find some good examples here http://lab.77agency.com/vir...
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