Viral Marketing Category

Another Facebook twitterization, the “via” feature

Facebook has once again shown it is playing catch-up to Twitter in the functions department, with the soft launch of its new retweet-like function: “via”.
So far, Facebook has received many criticisms for not finding their own way of doing things, however, our take is that, if it facilitates sharing and diffusing information, why not? Plus, [...]

Posted in Viral Marketing on January 19th, 2010

Let’s all Wave Goodbye to 2009

Before everyone takes off, hopefully to sunnier climes, for their Christmas holidays, we’d like to leave you with the Waving Goodbye to 2009 video produced by Whirled Interactive. It’s a year-end review, alla Google Wave.
The video runs through some big events of 2009 (mostly from a US perspective), starting with the heroic plane crash landing [...]

Posted in Viral Marketing on December 23rd, 2009

Leveraging technology and social media to create Buzz

We can definitely say that 2009 has seen the power of social media and technologies reach an all-time high with the increasing use of  blogs, chat forums, video sharing websites, smart phones, applications/widgets and popular social networking sites such as Facebook and Twitter.
And it is due to the climbing popularity of these services and tools [...]

Posted in Viral Marketing on July 31st, 2009

Online videos causing viral buzz

It’s been a while since we featured viral videos on our 77Lab.
Don’t you sometimes wonder how a video reaches 100,000 views? Usually it’s not necessarily a natural process in which this happens, it’s precisely why we call them ‘viral’, because they spread quickly and widely throughout the Internet.  People share them via emails, sms, social [...]

Posted in Viral Marketing on February 2nd, 2009

Italian school reform; from protests to the role of the Web

In the last few weeks, students, professors, researchers, and almost everyone involved in the education industry, have been protesting in the streets of Italy’s major cities expressing their opposition towards a new law put forward by Minister Mariastella Gelmini and approved by the parliament October 29th 2008.
The newly approved reforms will have an effect on [...]

Posted in Viral Marketing on November 21st, 2008

Motrin teaches us the good and the bad side of Viral

Let the Motrin ad backlash be a lesson to those who think ‘viral’ is always a good thing.
Viral equals a positive message. There can be good viral campaigns and bad viral campaigns. The reputation crisis which detonated this past weekend which was witnessed by just about every single mom-blogger existent in the blogosphere gives us [...]

Posted in Viral Marketing on November 18th, 2008

I believe Obama won: Facebook knew it before

I am writing this post while I am in New York for the Ad:Tech conference.  It is 9pm in New York and sitting on my bed I am zapping from CNN to ABC and FOX trying to gather information about who is going to be the new American President.
Then I think of Facebook and realized [...]

Posted in Intelligence, Media News, Social Marketing, Viral Marketing on November 5th, 2008

Sony Ericsson relies on viral marketing to boost Xperia’s X1 launch

Will Sony Ericsson’s new thriller impulse consumers into acquiring the new, out-of-the-oven Xperia X1?
Sony Ericsson is virally streaming a short trailer introducing a man, known as Johnny X, (a hot guy) who has partially lost his memory and the only way to go about investigating on his life is through his handy Xperia X1.
Personally, after [...]

Posted in Viral Marketing on September 12th, 2008

Michael Moore on the “Slackers Uprising”

Michael Moore, the liberal filmmaker is not one to keep his mouth shut about making political statements. Oh, that much we know. Among the many efforts he’s made in addressing America on what he thinks should be the ways of politics, his second to last being: Mike’s Election Guide 2008 available at Amazon.com.
Today, the new [...]

Posted in Viral Marketing on September 5th, 2008

Say the magic word FREE and the word is spread..virally

I’m gonna leave something nice and sweet for you today. But I have to clear up one, small detail before I can go on explaining.
I stumbled upon this site for the first time last week and came back to it again today out of curiosity. It so happens something slightly changed- luckily, it still works [...]

Posted in Viral Marketing on August 14th, 2008
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