Video Advertising Category

Google and Nielsen team up for TV ratings

Nielsen Co. will provide demographic data for Google to pair with their television advertisement viewer information, The New York Times reports. Together, the data will give much more insight into the way television marketing is experienced. Very valuable information in our eyes.

MySpace offers video, must keep up with Facebook and Youtube

 
A short time after it was reported that Facebook reached more users in the UK than MySpace, CNN Money writes that the latter will introduce ad-sponsored video channels for its UK users. This could give MySpace an advantage over Facebook, when it comes to user experience, [...]

Baidu introduces video ads on content network

Baidu, the largest search engine of China (by far, see table below) has started to show video advertisements on its content network, report both TechCrunch and China Internet Watch. Baidu has a tremendous market share of search engine use in China:

(table from China Internet Watch)

Baidu has access to approximately 160,000 websites in its advertisers program. [...]

YouTube running separate video advertisements

YouTube was spotted today offering a video advertisement on the side of a featured music video. The advertisement was run on the video channel page of Universal Music, in a section of the page that is preserved for advertisements to the benefit of the channel administrator.

The [...]

Video content analysis: an update

As Clickz rightly points out, there seems to be a new company every month that promises to be able to automatically analyze the content of a video. This month, that company is called Digitalsmiths. The company claims to be able to analyze a video by scanning [...]

Audience prefers news as video content, wishes for short ads

When it comes to in-video ads, a study by Advertising.com and InsightExpress indicates that people prefer to watch shorter ads. Not a big surprise: people will usually want to watch as little advertisements as possible, when you ask them. 77 thinks the key lies in offering [...]

Television and online merge: Rumours of TV enhanced with online ads

Neuros, a manufacturer of digital media devices, is rumoured (Engadget) to be putting together a set-top box that allows programs to be taken off the Web and shown on a TV. These programs would be triggered by the content the user is watching on the TV.

[...]

Online video considered very valuable for marketing, video search still difficult

In a report / interview eMarketer published today, it becomes clear that online video search is still a difficult area for marketers. The problem lies in the fact that it is still hard for video publishers and online video sites as YouTube to determine the content [...]

How YouTube will make money with (off?) their publishers

After a few video ads had been seen during trials, YouTube has officially introduced its long expected video advertising program. The video ads come as a video-in-video, will show 15 seconds into the clip and Google requires the advertisements to be entertaining, a key point according [...]

Media merge, but audience fragments

As we all know, all media are merging: TV channels discover that content that was generated online could do well on a traditional channel as well. At the same time they transmit their content that was originally created for TV, online. Apparently it works both ways [...]