Video Advertising Category

Google AdWords is rolling out video ads in search results sponsored links

A video could be worth more than a thousand words.
This could be a new Google advertising slogan: as you can see in the image below, the “Big G” is spreading out its new ad models with videos embedded directly into AdWords search results. Video ads are triggered by searches like “smartphone” or “Intel“.

Our opinion at [...]

Flash streaming available on TV

Although it received little press, England based Oregon has recently ‘released a technology feature that makes it possible for consumers to access and control Adobe Flash streaming video directly on TV,’ according to Digital Media Europe.
The option to watch streaming video on TV is a huge step [...]

Google introduces Video Sitemaps, useful for SEO

When will Yahoo! give in and introduce equal sitemap format?

 
Google introduced the use of sitemaps [...]

Google introduces video advertising in UK, Ireland and Canada

Google announced to introduce video advertising outside the US today, WebProNews reports. This new service allows publishers to show YouTube videos of their content partners and have Google AdSense advertise on them. So basically, the content is free, the advertising goes automatically, and the only thing [...]

Bebo opens video channels and shows… mostly trailers

Bebo, Britain’s most popular social network, announced the addition of video channels to their site. Partners so far include Channel 4, ITN, BSkyB, BBC, CBS, MTV, ESPN, and online networks such as Crackle, Ustream, Last.fm, and JibJab.
That seems like quite a bit of content, but many [...]

TechCrunch’s Video Poll: Text Ads alongside videos the way to go?!

The majority of the respondents of TechCrunch’s poll on video advertising seem to think that Contextual text Ads around a video will prove to be the best way of advertising on online videos. Even though this is for sure the least intrusive method of advertising, at [...]

Google and Nielsen team up for TV ratings

Nielsen Co. will provide demographic data for Google to pair with their television advertisement viewer information, The New York Times reports. Together, the data will give much more insight into the way television marketing is experienced. Very valuable information in our eyes.

MySpace offers video, must keep up with Facebook and Youtube

 
A short time after it was reported that Facebook reached more users in the UK than MySpace, CNN Money writes that the latter will introduce ad-sponsored video channels for its UK users. This could give MySpace an advantage over Facebook, when it comes to user experience, [...]

Baidu introduces video ads on content network

Baidu, the largest search engine of China (by far, see table below) has started to show video advertisements on its content network, report both TechCrunch and China Internet Watch. Baidu has a tremendous market share of search engine use in China:

(table from China Internet Watch)

Baidu has access to approximately 160,000 websites in its advertisers program. [...]

YouTube running separate video advertisements

YouTube was spotted today offering a video advertisement on the side of a featured music video. The advertisement was run on the video channel page of Universal Music, in a section of the page that is preserved for advertisements to the benefit of the channel administrator.

The [...]