Video Advertising Category

Pope Benedict XVI on YouTube

Need you a more powerful endorsement regarding YouTube’s potentiality and magnetism than Pope Benedict XVI’s decision to venture into the world of social media?
The Vatican is now reaching out to the digital generation with the creation of their very own YouTube Channel as a way to keep viewers up-to-the-minute with all the activites taking place  [...]

Posted in Video Advertising on January 29th, 2009

Closer look at online videos for 2009

Just ran across MediaPost Publications post on the recent survey ran by PermissionTV which throws light despite the current financial meltdown that’s sweeping the world’s markets.
400 senior- level decision-makers defined online video as the ‘top priority’ for digital marketing budgets. As we know online video proves to be quite effective and the impact on brand [...]

Posted in Video Advertising on January 22nd, 2009

WordPress brings its expertise to WordPress.TV

WordPress, the popular publishing platform many of us bloggers use as our blog tool is now producing all kinds of content, tutorials, wordcamp reports and basically all things WordPress on video.
The selection available today which already tops 150 videos includes blogging tutorials to WordCamp footage from all over the world to how-to videos plus anything [...]

Posted in Video Advertising on January 19th, 2009

77XMAS wishes and the 77Videos

Long time since I wrote my last post…time goes by too quickly but Carlo correctly told me that it would have been nice if I found the time to wish all the people that follow our blog a fantastic XMAS and holiday period.
Well here I am, on the 25th, waiting for RAI 1 to broadcast [...]

Posted in 77News, Cool Stuff, Social Marketing, Video Advertising, Video of the Week on December 25th, 2008

YouTube Live sets the pace on live streaming

As you already know, a few days back, YouTube launched YouTube Live, during a live show presented in San Francisco on November 22nd.
YouTube decided to venture into live web streaming to kick things up a notch. YouTube folks are well aware that maintaining its current viewership is definitely a daunting task. And not only that, [...]

Posted in Video Advertising on November 28th, 2008

YouTube Sponsored Videos open a new horizon for online marketing

Google has rolled out a couple new features lately. One speaks m.o.n.e.t.i.z.a.t.i.o.n. the other one, face to face communication with Gmail chat and video.
Back to the first feature, looks like YouTube is finally ready to bring in some of that revenue. The idea is that now, with YouTube Sponsored Videos, anyone can promote their videos [...]

Posted in Video Advertising on November 13th, 2008

YouTube Insight; find your video’s Hot Spot

YouTube Insight as we know, provides detailed statistics about the videos that you upload allowing you to see how often your videos are viewed in the different geographic regions, as well as how popular they are relative to all videos in that market over a given period of time.
Today, YouTube Insight has gotten slightly better. [...]

Posted in Video Advertising on October 6th, 2008

Live Streaming Video: What is the reach of this new tool?

Owning a TV channel was out of reach for the vast majority of people, except for Silvio Berlusconi- likes. However, the internet today enables you to become a TV mogul easily and at no cost. Over the last two years, several online live broadcasting tools have appeared and have triggered the creation of thousands of [...]

Posted in Video Advertising on September 3rd, 2008

Yahoo’s Widget Channel to Fill the TV Void

Yahoo + Intel = TV?
Yahoo has teamed up with Intel to create a new TV experience that looks to blur the lines between TV and Internet. Unlike internet TV channels that require users to have a PC the ‘Widget Channel’ will be available on a TV with the help of a new chip designed by [...]

Posted in Video Advertising on August 22nd, 2008

Gatorade, Absolut, Levi’s; popular viral videos circulating the Web

Gatorade, Absolut, Levi’s, Stride Chewing Gum; no need for apparent product placement, just some subtle advertising and they’re off virally spreading in YouTube’s powerful universe.
But then again, can anything be subtle on YouTube?
Having said that, I would like you to refer to the set of videos below, where you will notice brands such as Gatorade [...]

Posted in Video Advertising on August 5th, 2008
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