Video Advertising Category

Radiohead and Google, together for open source video ‘House of Cards’

Radiohead has recently launched their promo video for their new ‘House of Cards’ single, which they filmed without using any cameras or lights, instead they did everything using a visualization technology which captures the shapes and relative distances of objects and plots them in 3D images.
The technology is comprised of a scanning system called Geometric [...]

Posted in Video Advertising on July 18th, 2008

YouTube reaches out to political enthusiasts

YouTube just launched a video contest where both Republican and Democrat fanatics can partake to winning participation during their candidate’s campaign trail as well as the national convention to take place either in Denver or Minneapolis-St. Paul.
Its impressive how for quite some time now, YouTube has been immersing itself in the diffusion and advertisement [...]

Posted in Video Advertising on July 11th, 2008

Weezer features YouTube celebs on ‘Pork and Beans’

They are geniuses!…Weezer pulled it off incredibly with their new video, ‘Pork and Beans’ which pays tribute to all the famous characters, specimens, ok, YouTube web celebs of all times. Just a week after the video went up on YouTube, they gathered between 3/5 million views…massive. Today they’ve reached 8 million.

These guys really embraced this [...]

Posted in Video Advertising on June 25th, 2008

YouTube Video Annotations; increasing interactivity for users

YouTube has released a new feature, Video Annotations, a video creator you might want to think about adding while uploading your videos on YouTube.
The purpose YouTube Annotations serve are well far from being educational, I might as well agree that speech bubbles, notes and spotlights, do help drive the information home in a clearer way [...]

Posted in Video Advertising on June 6th, 2008

Online Video Advertising; virally displaying your brand on the Web

Online video ads continue to deliver promising stats today thanks to its popularity and non-stop increase in viewers. For this reason brands should continue investing in online video advertising and not just rely on plain online text ads to bring something to the table. As numbers clearly show, apart from the fact that 75% of [...]

Posted in Video Advertising on May 21st, 2008

YouTube Viral Advertising: Harder, Better, Faster, Stronger

I like Kanye West…and to write this post I actually checked his bio on Wiki and realized he was born in ‘77…now I like him even more…:)
When Google acquired YouTube in 2006 for the astronomical figure of $1.65 billion I realized that the Internet Revolution would have soon hit the way advertising is created for [...]

Posted in Video Advertising on May 5th, 2008

Yes We Can: a great example of new media video and viral advertising

I guess most of us agree that Video is the most powerful medium.
Viral, instead, is the magic wonder sought by all marketeers…it means reach at no cost whatsoever.
Video + Viral could be the formula for a terrific success…YouTube, the Web2.0 social media, makes everything possible.
The team supporting the Democratic Candidate Obama Barack has realized the [...]

Posted in Video Advertising on March 28th, 2008

Google AdWords is rolling out video ads in search results sponsored links

A video could be worth more than a thousand words.
This could be a new Google advertising slogan: as you can see in the image below, the “Big G” is spreading out its new ad models with videos embedded directly into AdWords search results. Video ads are triggered by searches like “smartphone” or “Intel“.

Our opinion at [...]

Posted in Video Advertising on March 26th, 2008

Flash streaming available on TV

Although it received little press, England based Oregon has recently ‘released a technology feature that makes it possible for consumers to access and control Adobe Flash streaming video directly on TV,’ according to Digital Media Europe.
The option to watch streaming video on TV is a huge step [...]

Posted in Video Advertising on December 29th, 2007

Google introduces Video Sitemaps, useful for SEO

When will Yahoo! give in and introduce equal sitemap format?

 
Google introduced the use of sitemaps [...]

Posted in Video Advertising on December 21st, 2007

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m.barreto
Yes, good move indeed! they wasted no time whatsoever…
Blog Marketing Journal
Ok the fact that Obama’s team quickly responded to something like...
m.barreto
I guess what people will begin to appreciate is their involvement with search engines...

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