Video Advertising Category

The use of corporate videos to communicate your organization’s strategies

After Dimensione Danza’s decision to venture into the waters of social media where the brand has primarily chosen Facebook to tap into its 200+ global user base in order to create brand awareness and communicate their most recent activities, they thought it was now time to communicate their latest online implementations to all agents and [...]

Posted in Video Advertising on May 26th, 2009

YouTube: The New Viewing Experience

Looking for better quality YouTube videos?
Flip your computer upside-down or maybe follow these instructions:

Wondered what life was like in the southern hemisphere?  Now you know.

I like it!

Posted in Video Advertising on April 1st, 2009

President Obama to answer America’s questions online

President Obama has once again decided to turn to the Internet to reach his people, only this time the White House is using the online approach to run a Q&A experiment that will go live on the White House’s official website tomorrow.
The idea, as explained by President Obama, is to open up the White House [...]

Posted in Video Advertising on March 25th, 2009

Coca-Cola’s new spot sends positive message to the world

McCann Spain is the brain’s behind Coca-Cola’s new spot whose only purpose is to inspire hapiness and optimism during these hard economic times the world is facing today and send one simple message: “Life is short, enjoy it”.
What exactly would you say to someone who’s about to come into the world in times like these? [...]

Posted in Video Advertising on March 19th, 2009

ThruYOU: true music made from YouTube

“What you are about to see is a mix of unrelated YouTube videos/clips edited together to create Thru YOU. In other words, what you see- is what you hear.”
This is how Kutiman, Israeli web producer, presents his one-of-a-kind music album to the entire YouTube viewership and now, Internet universe. This is a true example of [...]

Posted in Video Advertising on March 17th, 2009

Coull Engage: interactive videos to increase user engagement

I can’t get enough of these ground breaking video platforms we keep stumbling upon. This particular one was brought to me by one of my colleagues in London and thought it was definitely worth singling out.
It’s a new technology that allows website publishers, advertisers and creative agencies to enrich new or existent video content into [...]

Posted in Video Advertising on February 20th, 2009

Viewdle, the revolutionary video search platform

The pseudo young media platform that has been causing quite alot of buzz- also Start-Up of the Year at LeWeb ‘08, same at the Plugg European Web 2.0 and runner up at the Twiistup event taking place tomorrow in LA-, Viewdle, is being recognized internationally for attaining a numerous of significant milestones during its [...]

Posted in Video Advertising on February 12th, 2009

YouTube aspires to sign Hollywood actors

Is YouTube’s new venture going to bring in the cash for Google?
The leading user-generated site is signing a deal with William Morris Agency which represents actors such as Denzel Washington and Russell Crowe. The idea behind such deal is to allow YouTube to play a significant role for the agency while putting its hands on [...]

Posted in Video Advertising on January 30th, 2009

Pope Benedict XVI on YouTube

Need you a more powerful endorsement regarding YouTube’s potentiality and magnetism than Pope Benedict XVI’s decision to venture into the world of social media?
The Vatican is now reaching out to the digital generation with the creation of their very own YouTube Channel as a way to keep viewers up-to-the-minute with all the activites taking place  [...]

Posted in Video Advertising on January 29th, 2009

Closer look at online videos for 2009

Just ran across MediaPost Publications post on the recent survey ran by PermissionTV which throws light despite the current financial meltdown that’s sweeping the world’s markets.
400 senior- level decision-makers defined online video as the ‘top priority’ for digital marketing budgets. As we know online video proves to be quite effective and the impact on brand [...]

Posted in Video Advertising on January 22nd, 2009
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