Of course you all want to know how your social marketing tactics are executing and if your campaign is a winning campaign or if you’re reaching the right audience via the most adequate social platform, etc. But most importantly, you want to know whether all your efforts and investments are worthwhile and if you’re making [...]
Posted in Social Marketing on January 13th, 2010Erik Qualman is back with another outstanding video that shows great statistics about the usefulness of social media. Back in August we featured his video, The Social Media Revolution which revealed impressive data about the overall impact of the recent social media boom.
Many people/brands are still wondering how to measure and figure out their ROI [...]
After recently launching its integration with Twitter, LinkedIn has now joined the bandwagon of social platforms that have opened their doors for developers to tap into their interfaces for the creation of new applications.
LinkedIn, which claims about 50m users, clearly does not want to fall behind social media king, Facebook, and instead provide an open [...]
Aung San Suu Kyi Free Now is the campaign produced by Lancia, automobile manufacturer, in dedication to the Burmese leader and 1991 Nobel Peace Prize Laureate who is still imprisoned in her own country.
This initiative has been inspired by the common sentiment of supporting freedom and peace around the world. Car manufacturer Lancia feels quite [...]
Can you summarize a business strategy in 140 characters? Do business strategies always have to be long and complex?
Well, it seems to be the new way to pitch to consumers as well as doing digital PR. The micro-blogging site is becoming a reference not only for brands to reach its consumers, but also as a [...]
UK fashion house Burberry taps social media with the launch of its very own, trench-coat dedicated social network- The Art of the Trench.
The big news is not so much the new website as it is the fact that Burberry is pioneering a new social concept which is that of experimenting with user-generated content. Not necessarily [...]
Social networks are among the most powerful examples of socialized media — explains Brian Solis — They create a dynamic ecosystem that incubates and nurtures relationships between people and the content they create and share.
This increase in participation on behalf of social media users is forcing advertisers and marketers to shift their marketing efforts as [...]
We’ve heard multiple times: content is king, relevant content is fundamental… etc. However, content can only be useful if it is optimized, as pointed out by Lee Odden from Online Marketing Blog.
An interesting study about user-generated trends released by eMarketer earlier this year, discussed that by 2013, 155 million of US Internet users will consume [...]
According to Nielsen statistics, Facebook was the #1 social networking site advertised on by 10 of the 13 industries when ranked by display ad impressions.
It is obvious that this increase in investment on Facebook has gotten rid of any misconceptions advertisers may have had in relation to online advertising and its effectiveness.
Time Americans spent on [...]
Tuesday evening 77Agency along with C&M Media PR and Facebook hosted an evening of Social Media Marketing for Fashion and Luxury Brands in New York. The event was held at Soho House and had a great turnout with many curious fashion marketers excited about the new possibilities social media can offer for their brands.
C&M Media, [...]
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