I am in love with Facebook. I have discovered this Social Media only at the end of 2007…and I immediately understood that it was exactly what I was looking for…yes and what is it that I was looking for without really knowing it?? I only realized once I got it…:)
Facebook’s simple and intuitive interface gave [...]
One problem with current social networks is that they require us to build social networks and interact with our ‘friends’ within the world built by the social network architects. These walled gardens may soon be a thing of the past as Google looks to open up the social web and let users interact with friends [...]
Posted in Social Marketing on May 22nd, 2008Now we know what Yahoo! had been up to all this time. Sorry Microsoft, but you were obviously not in any of Yahoo!’s priorities and neither were they much concerned about shouting their final verdict before the 3-week ultimatum expired.
Instead Yahoo! had been cooking up the expansion of its platform to fit one more similar [...]
Believe it or not I have lived 31 years of my life without the need (and almost the knowledge) to belong to any social network. Well, this is almost true, except for the fact that I have been registered to Linkedin for several years already, however, is Linkedin considered a social media?
Then last [...]
In new media marketing they tell you just about every week that companies are still afraid to support product reviews on their sites. We think this is rather exaggerated: these fears hardly exist any more, since it is by now understood that every product that was [...]
Posted in Social Marketing on December 12th, 2007Using social media in advertising campaigns is still rather unknown territory for business leaders, The Globe and Mail reports in an article about a Facebook campaign gone haywire. These numbers stem from a research conducted by Pollara among 444 business and marketing leaders, for Veritas Communications, [...]
Posted in Social Marketing on November 27th, 2007You don’t always need to produce brilliant content to be picked up by the masses. It turns out that there is a method to commence madness on YouTube, and professional organizations often help a great deal in getting videos to go ‘viral’. TechCrunch published a great [...]
Posted in Social Marketing on November 27th, 2007Good old punk band Pennywise will offer their next album for free, if fans are willing to add a company to their friends list on MySpace, reports WebProNews. The company is called Textango and profiles itself as an indie music distributor that mostly deals with customers through [...]
Posted in Social Marketing on November 23rd, 2007 Recent research in the Netherlands shows that young people are more positive regarding ‘viral marketing’ videos, than they are regarding television advertisements. The research was conducted among university students by De Vos en Jansen Interactive. Some of the most important results:
• One in four students are willing to [...]
Word-of-mouth advertising is projected to grow at a large rate over the next few years, after an already impressive growth over the last six years, reports MarketingCharts. The study was based on US spending, but at 77 we see important information mostly in the following data:
‘Helping to [...]
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