Social Marketing Category

How the internet and social media are shaping the world

Twitter has made the cover of Times Magazine. Michael Jackson’s death froze the media and caused a massive rush to the internet. Facebook continues to get ‘poked’ by DTS for a piece of the social network empire.
What do they all have in common? It all revolves around the Web, but not only that, the online [...]

Fashion Brands on Social Media: One Step Closer to the Consumer

Gucci is doing it. So are Oscar de la Renta, Donna Karan, Target, Urban Outfitters, Louis Vuitton and Rachel Roy. This was the opening paragraph from one of WWD’s recent leading stories, ‘Social Media Rewrites the Rules for Brands’.
Even some of the most prominent designers you would have never expected to see using Twitter, Facebook [...]

Social Networks around the World: Facebook and QQ at the top

(click on image to enlarge)
The above image is a map of the world that displays the most popular social networks by country. The map was created using ManyEyes, a website and also an IBM visualization tool, that allows users to upload data and then produce graphic representations for others to view and comment upon.
The map [...]

Social Gaming Dynamics: Same Rules Online and Offline!

The June session of the Facebook Developer Garage in London took place yesterday and as the title of this post suggests the core topic was gaming: how you can use games to invite people to interact and to engage with your brand/website through games on social media, but more generally, through games. A couple of [...]

Past Socialism versus Today’s Socialism

Lately, I’ve been reading a lot of posts on the phenomenon of social networking coming to its end and predictions about Twitter becoming obsolete.
One problem about technology (and everything else in general) is that once something is expected to be ‘the next big thing’, it doesn’t actually mean it will retain its fame forever. Studies [...]

Facebook in 2020: The Fears of 2009

Any anticipation of what the future will be like is always a projection of the fears of the present. The movie industry is a perfect example of that, from Terminator that pictures machines eager to annihilate the human race to The Day After Tomorrow that portrays a global environmental catastrophe due to human carelessness. So [...]

Your Company’s Most Important Stakeholders: The Customer

A recent survey by the Association of National Advertisers (ANA) has demonstrated marketers are dedicating most of their time and focus to consumers, thus decreasing their marketing activities on traditional media.
The survey was conducted online this past April with the participation of the members of ANA which include 400 companies and over 9,000 brands.  The [...]

Why Facebook offers opportunities to brands

Until recently, Facebook was a confusing network for brands. A vast number of people including companies and marketers weren’t sure what the platform was all about, or the difference between a page, sometimes called public profile or a group. Fortunately, Facebook’s recent changes to make pages seem more like public profiles by granting them the [...]

New Facebook Ads for Pages and Events

Businesses can aim for social media paid advertising in order to gain a better presence within that particular social media network, outside of the business’s official website or channel. How about paid advertising in Facebook?
Let’s not get into the dwelling details of how to go about advertising on Facebook, for that I would recommend you [...]

Social Media in the Office: Yes or No

According to a recent study by Deloitte, nearly one-third of interviewees (30%) revealed that social networking is a part of their business and daily operations.

Now, if we were to go back, say one year, such statement would have seemed atrocious to many. But it can also feel as if we’re going against nature. Companies are [...]