Social Marketing Category

Express yourself! wefeelfine.org, the online interface of human feelings

I thought this was pretty neat and impressive. I found this site called We Feel Fine and basically it’s an online social network of human feelings.
What the hell does that mean? What it is, is an interface which detects blog entries containing either ‘I feel’ or ‘I’m feeling’ phrases from around the world and saves [...]

Lively, Google’s take on ‘Second Life’

It’s free. Easy to use. Adaptable in all browsers. Be who you want to be, how you want to be, where you want to be…Google’s new, 3D social reality, Lively has arrived, and it’s already sending Second Life down to the pit.
Google’s re-creation of a virtual reality immediately comes off as Second Life’s direct competitor [...]

Facebook’s attempt to socially overtake the Chinese market

Its not a knock-off, its the actual Chinese Facebook that’s causing all the big fuzz. The social networking website announced the launch of its Chinese-language version whose domain will be zh/cn.facebook.com, where users will be able to choose between a simplified or traditional version of Chinese.

Its interesting to see Facebook’s monetization strategy for the Chinese [...]

LinkedIn; the ugly duckling amongst social networks

Its not all about the looks, is it? Clearly, for the professional (social) networking site, LinkedIn, looks are just added value, or maybe just plainly irrelevant. I specially like how Brad Stone from the nytimes.com plots it out as a site that ‘…could hardly look less exciting. Its pages are heavy with text, much of [...]

Euro 2008: predictions on social media

I guess most people have realized by now that it is again football time…2 years after Italy won its 3rd 4th World Cup (thanks anon!), we are back in the game with the European UEFA Championship that is being hosted by Switzerland and Austria…I said “most people” since England ignores (or tries to ignore this [...]

Facebook: the new CBS?

I am in love with Facebook. I have discovered this Social Media only at the end of 2007…and I immediately understood that it was exactly what I was looking for…yes and what is it that I was looking for without really knowing it?? I only realized once I got it…:)
Facebook’s simple and intuitive interface gave [...]

Google’s Friend Connect ; ‘the’ social networking friend finder

One problem with current social networks is that they require us to build social networks and interact with our ‘friends’ within the world built by the social network architects. These walled gardens may soon be a thing of the past as Google looks to open up the social web and let users interact with friends [...]

Yahoo! matching up to Facebook and MySpace

Now we know what Yahoo! had been up to all this time. Sorry Microsoft, but you were obviously not in any of Yahoo!’s priorities and neither were they much concerned about shouting their final verdict before the 3-week ultimatum expired.
Instead Yahoo! had been cooking up the expansion of its platform to fit one more similar [...]

Facebook, Linkedin, ASmallWorld: likes and dislikes

Believe it or not I have lived 31 years of my life without the need (and almost the knowledge) to belong to any social network. Well, this is almost true, except for the fact that I have been registered to Linkedin for several years already, however, is Linkedin considered a social media?
Then last [...]

Review Marketing: how to use the Internet’s social structure to emphasize your products’ strong points

In new media marketing they tell you just about every week that companies are still afraid to support product reviews on their sites. We think this is rather exaggerated: these fears hardly exist any more, since it is by now understood that every product that was [...]