Search Engine Optimization Category

Eye-tracking technology for better SEO

People don’t always realize that they can optimize their landing pages using eyetracking techniques to better convert the traffic from their websites  into sales. Yes, SEO still remains a fundamental aspect for optimizing websites, in fact, they could be used hand-in-hand as technologies such as these, which Google is recently testing to improve some of [...]

Universal Search leading to Universal SEO?

I don’t remember exactly when or where I heard or read the expression Universal Search for the first time. I believe it was in a meeting at one of the Google offices a few years ago and it was just the confirmation of something that I had long hoped would happen…meaning, Google finally finding a [...]

Google Suggest; fast searches, more efficiency

A new search tool to be launched by Google will be revealed throughout the course of the week. Such undisclosed feature will offer real-time keyword suggestions every time you execute a search query, however, it is still under Google Labs for the final tweaking here and there.
The tool is dubbed, Google Suggest, and will provide [...]

Google Trends for Websites, now available

Just recently Google Trends decided to go a bit beyond the usual keyword platform and instead has adapted it a bit more towards SEOs, webmasters and site owners by launching its new feature, the Google Trends for Websites. Its a useful tool that allows you to see how popular your favorite site is, by giving [...]

The 77 SEM, SEO, or other New Media (breathe) Tip of the Week!

SEO tip: Google Content Analysis gives you insight into what Google thinks of your META descriptions, titles and content.
Google’s Webmaster Tools recently introduced the Content Analysis feature. It alerts webmasters of titles that Google might find too short, and META descriptions that are too short or [...]

Small Business Issue: can you afford professional SEO?

Search Engine Land touched on an interesting issue today: is professional Search Engine Optimization affordable for small businesses? They reach the conclusion that any company can do SEO and that it is always worth the money. Understandable, since the writer is with a company called ‘Pole Position Marketing’ and might have something to gain on [...]

Below the enemy lines

Everyone always talked about “Above the line” and “Below the line advertising” to distinguish offline (mainstream) from online (niche) channels. My view is that Google has already sent explorers below the enemy lines and will soon start its revolution by providing “above the line” (TV, RADIO, OUTDOORS, PRESS) with an online approach.
In case you did [...]

Google Keyword Tool

The Google Keyword Tool:

https://adwords.google.com/select/KeywordToolExternal

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Aaron Wall’s SEO Book

A new chapter every day about SEO

http://www.seobook.com/

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SEO methods: Produce and distribute

77 View: a good way to get noticed by search engines is to create much content and to create it often. We share the opinions of the writer of this column: if you want your (new or old) site to be picked up by Google, make sure you publish a lot of quality content. In [...]