According to Marisa Mayer, VP of Google’s search tools, users are becoming more and more sophisticated at search and coming to Google for statistics regarding issues such as the level of carbon dioxide emissions or the number of wildfires in different regions of the country.
As an attempt to satisfy all tastes Google has come up [...]
Post Highlights
Increase your brand presence in social media
Increase your organic ranking on search results by having a search term in the domain name
Make your brand stand out from the crowd
Be in the top-of-mind of your current and potential customers, make it easy for them to find you
If you are a company or marketer, (early adopter [...]
Posted in Search Engine Optimization on May 8th, 2009Transactional search is the battleground where SEO and Landing Page Optimizaton SEM techniques can turn from enemies to allies.
While Landing Page Optimization addresses transactional search queries, and search engines strive on displaying results to match users’ intent based on the combination of keywords and intent-indicating terms (”buy” for transactional queries, “review” for informational queries, etc.), [...]
Blitz, the online news aggregator by Marco Benedetto, ex-president of L’Espresso Group, is now live.
Marco Benedetto, current vice-president of the aforementioned group, has decided to plunge into the internet world by starting up his very own news aggregator which picks up headlines from many of the world’s online news sources such as The New York [...]
Universal Search is Google’s recipe for mixing different user intents in a Blended SERP.
Whether to face it as a challenge or an opportunity is up to your smooth SEO techniques!
You’ve already optimized your existing site content, you’ve learnt to use smart keyword-dense file names for your images and tagged videos of your products and services [...]
People don’t always realize that they can optimize their landing pages using eyetracking techniques to better convert the traffic from their websites into sales. Yes, SEO still remains a fundamental aspect for optimizing websites, in fact, they could be used hand-in-hand as technologies such as these, which Google is recently testing to improve some of [...]
Posted in Search Engine Optimization on February 9th, 2009I don’t remember exactly when or where I heard or read the expression Universal Search for the first time. I believe it was in a meeting at one of the Google offices a few years ago and it was just the confirmation of something that I had long hoped would happen…meaning, Google finally finding a [...]
Posted in Search Engine Optimization on September 4th, 2008A new search tool to be launched by Google will be revealed throughout the course of the week. Such undisclosed feature will offer real-time keyword suggestions every time you execute a search query, however, it is still under Google Labs for the final tweaking here and there.
The tool is dubbed, Google Suggest, and will provide [...]
Just recently Google Trends decided to go a bit beyond the usual keyword platform and instead has adapted it a bit more towards SEOs, webmasters and site owners by launching its new feature, the Google Trends for Websites. Its a useful tool that allows you to see how popular your favorite site is, by giving [...]
Posted in Search Engine Optimization on June 24th, 2008 SEO tip: Google Content Analysis gives you insight into what Google thinks of your META descriptions, titles and content.
Google’s Webmaster Tools recently introduced the Content Analysis feature. It alerts webmasters of titles that Google might find too short, and META descriptions that are too short or [...]
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