Search Engine Marketing Category

Yahoo now allows domain blocking, too

Yahoo! will from now on give marketers more control on where their ads will, and will not be seen. It recently added a Block Domains function to its advertising controls. You can use it to select domains that you do not want to advertise on, something the United States army might have wanted to try [...]

Google expanding Map function: New York subway mapped and marketed

Google is taking on the challenge of making an interactive map of the New York City metro map. It will include route planners, time tables, and 77 thinks that after a while it will also support plenty of advertising.
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New useful feature for your business: Embed Google Maps

Google Maps hasintroduced the possibility to embed the Map function on your website. Needless to say (we hope)that this can be a very useful feature for your website if you own a (small) company with a physical selling point.

Up to now it was possible but rather hard to put Google Maps on your pages. With [...]

Important SEO tool tested: Image Search delivers on Google and Ask

The proper naming and listing of images on a website can do wonders for the site’s visibility, we experience at 77. Image search can become a good source of visitors to your site once you know how to archive and name your images. At Blogstorm [...]

Company lets you vote for the ads you want

It sounds like the ultimate in personalized marketing: start-up Adpinion lets the viewers decide which banner ads they like, and which they never want to see again. In our opinion, it might be a bit much to ask of a viewer not only to look at [...]

Street View cars: Google tangles with privacy in quest for user relevance, again

Google is expanding its image of the world: last week Gizmodo reported that Google now has its own espionage car fleet. For us at 77, a better developed image of the real world can lead to more and better marketing possibilities, provided that it is being [...]

European online advertising to double over next five years

Online advertising in Europe will double to over €16 billion over the next five years, Forrester’s research concludes. The study covered France, Germany, Italy, the Netherlands, Poland, Spain, Sweden and the UK and included surveys of both consumers and marketing firms: “The value of European online [...]

Google introduces user-generated Mapplets to MyMaps, enhances marketing vehicle of future

Google is betting heavily on its My Maps function, it seems. They introduce some new feature almost every month and rightly so. At 77 we think maps are the advertisement outlets of the future, because of the arrival of the mobile Internet. We think one of [...]

Google introduces Image News

Since recently, Google is offering an image news service in the US. On its News page, under the tab ‘Image Version’, you can select images from a thumbnail view, and the corresponding news appears in a column on the right. We see it as a sign [...]

Map of Google functions

Search Engine Land pointed us to this huge map of all the products Google offers today, which was created by Zorgloob Logiciels. Clicking on an item on the map will take you to an explanation and evaluation page (in French) for that service. Nice for on the office walls?