Over the weekend I ran into an online article by the SFGate (San Francisco Chronicle), which I’m sure has, once again, caused a lot of controversy and raised a second question mark. The specific article is titled “Google has lots to do with intelligence”, and what it basically outlines is Google’s participation as a technology [...]
Posted in Search Engine Marketing on March 31st, 2008Google has just introduced its “double search” feature: a second search box, related to specific searches within popular sites (e.g. Times, BestBuy, NASA, Walmart and more) will appear in the result page, giving to any user the opportunity to perform another specific search inside that site using Google search engine.
Here’s an example about Walmart search [...]
At last! Google and DoubleClick Inc., a global leader in digital marketing, have finally closed their multi-billionaire merger, which will result in a win-win situation where both parties will expand their operations aiming at an increase of their long term profitability. Because the global economy is now traversing a major slow down, this [...]
Posted in Search Engine Marketing on March 25th, 2008Figures coming from the last comScore research, about US search engine market in February ‘08, show that the amount of money invested online outside the “pure” Search Engine Marketing (e.g. Google AdWords) is getting every month more relevant.
comScore underlines that the reach of advertising networks is far broader than the one of its [...]
In fast moving internet and mobile economy not everyone should fear a recession.
Despite the negative outlook for the world economy at 77 we believe that companies will continue to increase the amount of money invested in online activities at the same speed if not faster during a possible recession.
If you take a look at the [...]
Google published the Zeitgeist of 2007, an overview of the most searched words and phrases of the last year. The following ten words were the fastest rising of 2007 and I think the idea is that if you are oblivious to any of the following ten search queries, [...]
Posted in Search Engine Marketing on December 29th, 2007When you’re having a conversation with someone from a different country – which might happen regularly in our business – you’re sometimes lost for words. If you use Google Talk you can ask one of the Google Talk bots to translate the word you’re looking for. [...]
Posted in Search Engine Marketing on December 21st, 2007Google Reader introduced a social feature over the weekend, which allows its users to share noteworthy articles with their Google contacts. I love the function, and see it as a huge addition to Google Talk. In order for Google Talk to conquer their place in instant messenger [...]
Posted in Search Engine Marketing on December 19th, 2007Google introduced Knol last week, an open database of articles written by the public. As opposed to Wikipedia, the articles will be written by one person only and cannot be edited by anyone else than the author. Google’s goal [...]
Posted in Search Engine Marketing on December 18th, 2007Yahoo! will from now on give marketers more control on where their ads will, and will not be seen. It recently added a Block Domains function to its advertising controls. You can use it to select domains that you do not want to advertise on, something the United States army might have wanted to try [...]
Posted in Search Engine Marketing on October 19th, 2007
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Yes, good move indeed! they wasted no time whatsoever…