Search Engine Marketing Category

No, Kosmix is not the next Google

Rumors in the blogosphere say that Kosmix has come to revolutionize the Web and that it might be the next Google or, for that matter, Google’s successor.
Well, the first part could actually be true since the new start-up is presenting itself as the brand-new Web browser that offers an innovative way of exploring the Web [...]

Posted in Search Engine Marketing on March 26th, 2009

Google offers interest-based advertising

Google today is launching their interest-based advertising which works by delivering ads based on previously viewed sites, searches and activites on the web.
As an effort to make online advertising even more relevant, Google is opening this beta version to select advertisers on their partner sites and YouTube, however, it will soon be available to the [...]

Posted in Search Engine Marketing on March 11th, 2009

Microsoft’s Kumo to outstrip Google

Rumors say Microsoft Corp. has begun testing the modified version of its revamped online search service, dubbed kumo.com, which is said to replace its current portal Live Search.
The unofficial search service will be launched in an attempt to seize first place position in the search engine market. According to comScore, search engine shares break down [...]

Posted in Search Engine Marketing on March 4th, 2009

77Academy New Media Corporate Training Program

Due to great demand and the power of WOM, our 77Academy has evolved.
For those companies who are in a state of readiness to face the economic slowdown, 77 has created the 77Academy Corporate Training Program, a tailored new media training program, in reponse to the the lack of new media marketing skills individuals posses today.
Our [...]

Posted in Search Engine Marketing on February 27th, 2009

Next round of drinks for Google search campaigns

Ban for spirit brands to advertise on Google will soon be lifted in the UK.It started out lifting ad ban for beer, wine and champagne, now, the hard liquor.
First gambling advertising, now alcohol? Such move is expected to land the search monster up to £300m in additional revenue. Wonder what the estimates will be once [...]

Posted in Search Engine Marketing on December 3rd, 2008

Google jumps in the social media search world with SearchWiki

On Friday Google launched ‘SearchWiki’, a functionality that allows users to customize their own search results and put them in control by allowing people to edit, review, delete and even add pages to the same search results.
The Official Google Blog makes clear to us that the changes you make only affect your own searches. But [...]

Posted in Search Engine Marketing on November 24th, 2008

Google rolls out the Search-based keyword tool

Let Google help you. The new tool recently launched by Google, the Search-based keyword tool(beta), basically helps advertisers spot the ‘unused’ keywords consumers enter when conducting a search for their products. In other words, it prevents marketers from overlooking certain terms and suggests them to be added into their search campaign.
The tool is currently available [...]

Posted in Search Engine Marketing on November 19th, 2008

Google Site Search allows instant web indexing with On-Demand Indexing

To all Google Site Search users, Google has introduced a new feature dubbed On-Demand Indexing which allows businesses to update, make live changes and add pages on-demand indexed by site search, readily available to all customers.
This will ensure that the newest information and Web pages appear on the search results of the company’s webiste seconds [...]

Posted in Search Engine Marketing on November 17th, 2008

Google Flu Trends is watching out for your well-being

Does your colleague keep coughing and driving you up the wall? Well, turns out Google can explain the nature of the problem.
Due to massive influenza outbreaks and continuous flu-related search queries, Google saw it useful to launch ‘Google Flu Trends’, to provide its users day-to-day flu-related activities. It seems like people, the minute they feel [...]

Posted in Search Engine Marketing on November 12th, 2008

Google adjusts AdWords: Quality Score and ad ranks

Google’s changes to its AdWords platform will change the way in which ads are displayed on the search results page.
One of the changes involve tweaking the Quality’s Score algorithm. As we know, every ad in AdWords has its own Quality Score and the higher the Quality Score the higher the ad appears on the results [...]

Posted in Search Engine Marketing on November 5th, 2008
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