Search Engine Marketing Category

Bing makes shopping more fun with Facebook and Twitter

Microsoft’s Bing search engine rolled out a social network integration in its Shopping section that’s clearly a step towards differentiating itself from the king of all search engines, Google.
Shoppers can now announce their purchase plans to their friends on Facebook, Twitter and email and ask for their feedback on a specific product with a single [...]

Tips to exploit Google’s real-time search

(image credit: www.searchviews.com)

So far Google’s real-time search has proven quite effective for many of us. For those who are pursuing social media as part of their online marketing campaigns, Google’s real-time search capability is certainly a strong point in favor.
What marketers should be considering right now is that having an active role in social media [...]

Bing gets visual with Visual Search

It might still be too early to tell how Bing’s new rich-media search feature will affect marketers and their ability to be found online.
However, it’s gone live and it’s working. The new Bing Visual Search feature that displays search results in a grid-like image gallery instead of the traditional list of search results, was announced [...]

Is Bing good competition for Google?

A lot has been discussed lately regarding the growth of Microsoft’s Bing, but how fast is it really growing?  And is its current gain in market share due to the number of people checking out the new search engine?
I think many are keeping a close eye on the new decision engine, wondering how it works [...]

BingTweets Hops on the Real Time Search Train

Emerging throughout the hype that is surrounding Twitter and FriendFeed, real time search is receiving heaps of attention throughout the industry. In turn, real time search engines have been popping up everywhere. Among the notable additions is BingTweets, which quite practically combines the search results of both Bing and Twitter Search. Owned by Microsoft, it [...]

Can Bing Level the Search Playing Field?

“If nothing else, it will at least get people to realize that Microsoft is in this game and that there is an alternative to Google…”
Bing has come out swinging and is currently experiencing more buzz than Live Search ever had. With what appears to be a good product, and an aggressive advertising campaign against Google [...]

The importance of good content: Google’s advice

What do pages at the top of Google have in common? Good content.
Marketers are always looking for the best ways to optimize their websites. Before getting into the details of things we can already think of a list of activities to achieve this, for example: URL structure, meta tags, website architecture, keywords in the URL [...]

Move aside Google, make room for Microsoft’s Kumo

It’s official, Microsoft will be launching its new search engine (beta version) code-named Kumo next week according to a recent update we received from the Microsoft Advertising folks this morning.
However, The Wall Street Journal suspects the search engine will be officially unveiled at the D: All Things Digital conference which is to be held between [...]

Wolfram Alpha: The new search engine, not Google’s rival

Rumors say it’s the next ‘Google killer’ (haven’t we already heard this? Cuil, maybe?) others, the next-generation search engine. Truth is, it’s just the beginning of Wolfram Alpha, the new computational search engine, which was recently unveiled just last week.
Wikipedia defines Wolfram Alpha as an online service that answers factual queries directly by computing the [...]

Google plans to sell trademarked keywords to rivals

Geico, LVMH…who’s up next?
Can we say Google is headed into dark waters? I guess we will only find out come June 4th.
After kicking some controversy in the US and Europe, Google has now decided to go global with an advertising strategy that, according to Business Week, will allow advertisers in about 200 countries to purchase [...]