“If nothing else, it will at least get people to realize that Microsoft is in this game and that there is an alternative to Google…”
Bing has come out swinging and is currently experiencing more buzz than Live Search ever had. With what appears to be a good product, and an aggressive advertising campaign against Google [...]
What do pages at the top of Google have in common? Good content.
Marketers are always looking for the best ways to optimize their websites. Before getting into the details of things we can already think of a list of activities to achieve this, for example: URL structure, meta tags, website architecture, keywords in the URL [...]
It’s official, Microsoft will be launching its new search engine (beta version) code-named Kumo next week according to a recent update we received from the Microsoft Advertising folks this morning.
However, The Wall Street Journal suspects the search engine will be officially unveiled at the D: All Things Digital conference which is to be held between [...]
Rumors say it’s the next ‘Google killer’ (haven’t we already heard this? Cuil, maybe?) others, the next-generation search engine. Truth is, it’s just the beginning of Wolfram Alpha, the new computational search engine, which was recently unveiled just last week.
Wikipedia defines Wolfram Alpha as an online service that answers factual queries directly by computing the [...]
Geico, LVMH…who’s up next?
Can we say Google is headed into dark waters? I guess we will only find out come June 4th.
After kicking some controversy in the US and Europe, Google has now decided to go global with an advertising strategy that, according to Business Week, will allow advertisers in about 200 countries to purchase [...]
Online advertisers and agencies are currently turning to behavioral targeting to communicate better and more directly with consumers. Basically, they’re willing to bid more for clicks based on behavioral information.
According to findings from the Search Engine Marketing Professional Organization (SEMPO) 2008 State of the Market survey, 75% of the respondents agreed to the previous statement [...]
Rumors in the blogosphere say that Kosmix has come to revolutionize the Web and that it might be the next Google or, for that matter, Google’s successor.
Well, the first part could actually be true since the new start-up is presenting itself as the brand-new Web browser that offers an innovative way of exploring the Web [...]
Google today is launching their interest-based advertising which works by delivering ads based on previously viewed sites, searches and activites on the web.
As an effort to make online advertising even more relevant, Google is opening this beta version to select advertisers on their partner sites and YouTube, however, it will soon be available to the [...]
Rumors say Microsoft Corp. has begun testing the modified version of its revamped online search service, dubbed kumo.com, which is said to replace its current portal Live Search.
The unofficial search service will be launched in an attempt to seize first place position in the search engine market. According to comScore, search engine shares break down [...]
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