Search Engine Marketing Category
(image credit: www.searchviews.com)
So far Google’s real-time search has proven quite effective for many of us. For those who are pursuing social media as part of their online marketing campaigns, Google’s real-time search capability is certainly a strong point in favor.
What marketers should be considering right now is that having an active role in social media [...]
Posted in Search Engine Marketing on February 3rd, 2010
It might still be too early to tell how Bing’s new rich-media search feature will affect marketers and their ability to be found online.
However, it’s gone live and it’s working. The new Bing Visual Search feature that displays search results in a grid-like image gallery instead of the traditional list of search results, was announced [...]
Posted in Search Engine Marketing on September 15th, 2009
A lot has been discussed lately regarding the growth of Microsoft’s Bing, but how fast is it really growing? And is its current gain in market share due to the number of people checking out the new search engine?
I think many are keeping a close eye on the new decision engine, wondering how it works [...]
Posted in Search Engine Marketing on August 19th, 2009
Emerging throughout the hype that is surrounding Twitter and FriendFeed, real time search is receiving heaps of attention throughout the industry. In turn, real time search engines have been popping up everywhere. Among the notable additions is BingTweets, which quite practically combines the search results of both Bing and Twitter Search. Owned by Microsoft, it [...]
Posted in Search Engine Marketing on July 28th, 2009
“If nothing else, it will at least get people to realize that Microsoft is in this game and that there is an alternative to Google…”
Bing has come out swinging and is currently experiencing more buzz than Live Search ever had. With what appears to be a good product, and an aggressive advertising campaign against Google [...]
Posted in Search Engine Marketing on June 24th, 2009
What do pages at the top of Google have in common? Good content.
Marketers are always looking for the best ways to optimize their websites. Before getting into the details of things we can already think of a list of activities to achieve this, for example: URL structure, meta tags, website architecture, keywords in the URL [...]
Posted in Search Engine Marketing on June 10th, 2009
It’s official, Microsoft will be launching its new search engine (beta version) code-named Kumo next week according to a recent update we received from the Microsoft Advertising folks this morning.
However, The Wall Street Journal suspects the search engine will be officially unveiled at the D: All Things Digital conference which is to be held between [...]
Posted in Search Engine Marketing on May 21st, 2009
Rumors say it’s the next ‘Google killer’ (haven’t we already heard this? Cuil, maybe?) others, the next-generation search engine. Truth is, it’s just the beginning of Wolfram Alpha, the new computational search engine, which was recently unveiled just last week.
Wikipedia defines Wolfram Alpha as an online service that answers factual queries directly by computing the [...]
Posted in Search Engine Marketing on May 18th, 2009
Geico, LVMH…who’s up next?
Can we say Google is headed into dark waters? I guess we will only find out come June 4th.
After kicking some controversy in the US and Europe, Google has now decided to go global with an advertising strategy that, according to Business Week, will allow advertisers in about 200 countries to purchase [...]
Posted in Search Engine Marketing on May 13th, 2009
Online advertisers and agencies are currently turning to behavioral targeting to communicate better and more directly with consumers. Basically, they’re willing to bid more for clicks based on behavioral information.
According to findings from the Search Engine Marketing Professional Organization (SEMPO) 2008 State of the Market survey, 75% of the respondents agreed to the previous statement [...]
Posted in Search Engine Marketing on April 9th, 2009
i am often bumping about the internet almost all of the day as a result I choose...