“Facebook are pleased to be working with an agency like 77Agency. 77Agency has shown through its intelligent execution of Facebook advertising campaigns, the successful brand pages they have built for clients as well as its strong technology background (Giovanni Lion, 77 Social Media Strategist- winner of the Facebook Developer Garage in Milan) that they really understand how to get the most out of our Platform. We look forward to continuing to work with them.”

“Our fans have increased significantly thanks to the ADV campaign on Facebook. Our social marketing objective is to come a step closer to our consumers, build brand awareness and communicate our special offers and promotions in order to increase website traffic and boost sales. Our newly launched exclusive Nike woman campaign is giving us excellent results; we’ve attained a total of 4,000 fans in just one week!”

“The objective of our social marketing strategy is that of getting closer to our consumers. Dimensione Danza is a well-known, influential brand, with strong ties to big names in the dance industry, from which it draws much inspiration. Facebook has certainly enabled us to establish a more direct relationship with consumers by allowing us to engage in ‘face-to-face’ dialogue with them as a way to get to know them better, understand their tastes and needs, and keep them informed with real-time news on all the latest activities surrounding the brand.”

At Disney we couldn’t avoid considering these as needed elements to enjoy a true magic online experience and so the new Disney.it site was born on December 10th aimed at satisfying these needs with more than 200 games and 250 videos which are renewed each week.

At the same time we cannot avoid the power of YouTube with whom our parent company signed an agreement a few days ago where the need for user-content ties in with new business models by which ad sales is in the hands of the content provider that better than anyone else knows how to deal with advertisers close to its target. And this is something 77Agency has always been challenging all its partners with-social networking- the value of “free web” and its unique but demanding audience.

Companies cannot face the true web reality without it, they need to invent creative business models which give value to the content through channels where content has always been free.

This is not easy as CP have been always used to protect their contents as well as trademarks. Without this protection there is no value even to the most beautiful production, video or movie. Companies such as Disney on one side and agencies such as 77Agency on the other, should be creative in order to make valuable content available throughout the net with clear recognitions for this ‘value’ “.

“Our reach amongst Europeans for BBC World News and BBC.com is looking better than ever in comparison to our competitors.  While the market has declined overall, we have remained steady or grown on a number of measures, which is very pleasing indeed.  It also suggests that people turn to the BBC for reliable, independent news coverage in times of economic uncertainty”.

This collaborative effort will assist 77Agency in enhancing its existing offerings to its clients and enable them to reach a broader audience in North America as well as build high website traffic.

This is what Michael Sprouse, Epic Advertising’s CMO, has to say about the evolution of digital marketing on behalf of the entire Epic team:

‘It’s an exciting time to be at the center of “new media”, in particular the online advertising industry. It has established itself as the medium of choice for big brands and small entrepreneurs, and many entities are developing their entire digital strategy around the online medium as the ‘hub’. We feel our segment of digital media is only in its adolescence, with much more development, scale and efficiency yet to happen.’

When our Managing Director, Marco Corsaro presented the 77Academy program to Serena Belloni, this was her initial perspective;

‘One of the biggest concerns for the proper development of the digital media market in Italy, is the luck of finding well-rounded, new media professionals. 77Academy is a very clever initiative that covers this gap. I don’t know any other training course or Master that can prepare candidates in such an in-depth way covering the different aspects of digital media.’

“The emergence of online advertising trading platforms is not only helping automate what has traditionally been a very manual process but is helping drive the growth of display advertising. As they help solve the solution of how to monetize ever growing volumes of online inventory, it will be interesting to see how they develop and whether the technology can be applied across a wider range of different media which will fundamentally change the whole approach to buying and selling”.

This was his statement:

‘I think one of the most exciting elements of the new media landscape is how technology and new platforms are helping drive increased efficiency, both in terms of how consumers are targeted and how each communication is tailored to ensure relevancy. The ability, in real time, to dynamically alter what an end user sees online and to tie a value to that consumer is, in my opinion, one of the most important recent developments in media communications. Over time it will be interesting to see how the developments in targeting and the emergence of ‘engagement’ metrics are incorporated into new technologies to drive even more relevant communications.’