Josh Smith, Head of Inside Sales for Facebook commented on our recent collaboration of the ‘Facebook for Marketers’ seminar held on July 2nd at the Soho House in London:
“Facebook are pleased to be working with an agency like 77Agency. 77Agency has shown through its intelligent execution of Facebook advertising campaigns, the successful brand pages they [...]
Paola Sandini gave us her insights about Athletes World’s social media activities and how Facebook in particular has contributed to the brand’s growth and exposure thanks to the social media platform.
“Our fans have increased significantly thanks to the ADV campaign on Facebook. Our social marketing objective is to come a step closer to our consumers, [...]
Valentina Pescerelli comments on Dimensione Danza’s communication and marketing strategy using the Facebook platform:
“The objective of our social marketing strategy is that of getting closer to our consumers. Dimensione Danza is a well-known, influential brand, with strong ties to big names in the dance industry, from which it draws much inspiration. Facebook has certainly enabled [...]
“Kids, Families, Values…Magic and Entertainment. This is all about Disney and you cannot miss it even on the Web. Online gaming, personalization, video experience: kids, tweens, teens and their parents want this and more.
At Disney we couldn’t avoid considering these as needed elements to enjoy a true magic online experience and so the new Disney.it [...]
Lissa Leader offers us her views regarding BBC’s reach and online activities. To read more on the subject, please refer to our post, ‘BBC on crossing Offline and Online Media’.
“Our reach amongst Europeans for BBC World News and BBC.com is looking better than ever in comparison to our competitors. While the market has declined overall, [...]
“We’ve worked with 77 since 2003, it’s an agency run by professionals, for professionals. It’s not an easy task to find agencies such as 77 in the world today; they’re result-driven and focused on producing measurable and meaningful outcomes. The industry today is filled with agencies who are all talk and no action, 77 is [...]
Posted in People We Know on December 9th, 2008As an agency we are always seeking for the best solutions to offer our respectable clients, and it is due to this that 77Agency and Epic Advertising, an online performance marketing company, have decided to join forces as a way to provide measurable and more efficient internet solutions.
This collaborative effort will assist 77Agency in enhancing [...]
When our Managing Director, Marco Corsaro presented the 77Academy program to Serena Belloni, this was her initial perspective;
‘One of the biggest concerns for the proper development of the digital media market in Italy, is the luck of finding well-rounded, new media professionals. 77Academy is a very clever initiative that covers this gap. I don’t know [...]
When we asked Roger to give us his perception of the ever so changing world of digital marketing, this is what he had to say:
“The emergence of online advertising trading platforms is not only helping automate what has traditionally been a very manual process but is helping drive the growth of display advertising. As they [...]
Paul was asked to share his insights with 77Agency about the results of the evolution and changes taking place in the new media environment.
This was his statement:
‘I think one of the most exciting elements of the new media landscape is how technology and new platforms are helping drive increased efficiency, both in terms of how [...]
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