Other Marketing Category

Google buys protection software company GreenBorder

With a recent acquisition, Google is looking into the protection of data. This after 77 reported that an independent European Union panel questioned Google’s privacy policy. We think that the acquisition can be seen in this light; buying knowledge in this field will help Google protect [...]

The only article you will ever find here about Second Life

The ridiculousness has become too much to ignore: 77 will have to report on Second Life at least once, if only to prevent marketers around the world from building their own deserted pavilion in this death trap for advertising.
Somehow, many big brands have been convinced to go and have their own building designed and placed [...]

Confirmed: MySpace To Acquire Photobucket For $250 Million

TechCrunch confirms that “MySpace is acquiring Photobucket for $250 million in cash,” with a
rumored earn-out of “up to an additional $50 million.

“Photobucket has been looking for a buyer since March, when they hired Lehman Brothers to help sell the company. They were looking for $300 million or more, but may have had few bidders [...]

Lost 77

And… We’re Back! News Recap

77Lab is back, with the editing team rested, bronzed and slightly fatter back home from vacation. What happened in the meantime? Not so much, luckily. We kept track of major developments and will often refer to them in future articles, as always. And in a futile attempt to catch two weeks of news in one [...]

Google Website Optimizer explanation

Have you ever wondered what the best combination of content is for your web pages? If your goal is to convert your site’s visitors into clients, then you should realize that the way your pages are composed can play a large role in this process.

An Internet page is composed of many elements. The elements that [...]

Video gamers valuable for marketing

According to BIGresearch’s recent Simultaneous Media Survey, video gamers are a valuable target group for marketers, reports MarketingCharts. 77 reported on in-game advertising before and we see it as a growing advertising market that can become important soon.

When advertisers consider hitting the video gamers market; it turns out that video gamers have a higher than [...]

IBM report on advertising future

IBM issued a free report on the future of advertising. It predicts that within the next five years, marketing will change as much as it has changed over the last fifty years. It’s an interesting read, download it here.

Gmail into another user generated advertising campaign

Extra! Extra! Google Print Ads come to UK. But how to measure our precious results?

Google has made the big jump with their offline newspaper marketing service and is now in talks with newspaper companies in the UK, reports The Times Online. After rather successful campaigns in the US, Google is now trying its hand overseas at selling advertising space in newspapers through their online bidding system, Google Print Ads.
Where [...]