Other Marketing Category

United Kingdom much more connected, but marketing should still be spread

Lower costs are driving UK citizens to the Internet and to their mobile phones, reports Ofcom. Compared to 2002, the average time spent online was up 158% to about 36 minutes per day. Time spent on the mobile phone (almost 4 minutes per day) was up 58%. ‘Time spent watching TV was down 4% at [...]

Microsoft moving into video game advertising

Microsoft, too, has moved into video game advertising. The move follows reports that show video game advertising will explode over the next five years. A tiny market now, video game advertising will grow to almost $1 billion in investments in 2011.

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Finally: the map of the Internet!

If you have not seen it yet, take a look at this fantastic feature - the most important sites of the Internet put into a subway map. The map is based on the subway system of Tokyo, and is a project of Information Architects Japan:
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Google introduces AdSense for video games

Google announced to “soon” introduce an advertising system for video games, reports Seattle PI. A logical step, we think at 77, as the in-game and around-game advertising market is growing fast. [...]

Disney’s Virtual World Toontown becomes ad-funded

Following the news that advertisement spend in and around video games is about to rise strongly, Disney announced that it will offer its Massive Multiplayer Online Game (MMOG) for free, supporting the system only with revenue from advertisements. This is reported on MediaWeek. We at 77 [...]

Video game advertising about to grow, fast

Video game advertising is predicted to become one of the fastest growing advertising methods over the next five years, Park Associates have calculated from a recent research among key players in the gaming industry. Forms of possible marketing linked with video games include ‘in-game advertising (dynamic [...]

Music sites protest: industry tries to prevent ad-funded free content

The music industry is trying hard to prevent online radio stations to exist. 77 sees trouble in this environment that used to be an excellent example of online free content funded by advertisements.

SoundExchange, the music industry organization that collects Internet royalties, together with its offline [...]

Email marketing lacks good landing pages: less effective

E-mail marketing campaigns are not living up to their potential, according to WebProNews. Interesting news also for us at 77, in the process of manufacturing our own e-mail newsletter. The article is based on a research conducted by Silverpop. They claim campaigns could be much more [...]

Numbers on combined TV and Internet usage soon available

The Nielsen Co is considering making the measurement of Internet usage obligatory for its TV rating households. For marketers this will mean a leap in insight as these numbers will provide ideas on how the use of Internet is intertwined with the use of ordinary TV.

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Privacy Report: Major Internet players gathering private information

Google has been under fire a lot lately, concerning their collection and protection of behaviour information of users. We at

77 reported earlier that a European Union group demanded Google re-evaluate their protection of private information. Not much later, privacy groups in the US have filed [...]