Other Marketing Category

77Lab moving to WordPress

It had to be done. Our regular visitors will have noticed the shortage in fresh content on the 77Lab. This is all because we’re moving the Lab to WordPress. There is little use – besides the learning – in maintaining your own cms when great alternatives such as WordPress are freely available. You will find [...]

77Lab editorial team away on early Christmas break

The 77Lab team is away for a week, to recharge the batteries and find the mental strength for a blog move. We will be back on December 10, and shortly thereafter we will move the Lab (back) to WordPress. More on that later.

I like it!

Ralph Treeborn gives 77Lab five stars! – online self reviewing soon forbidden

If you’re writing raving online reviews on your own products under a pseudonym, you might as well stop it soon if you don’t want to be imprisoned. The Register points out that the European Union will make this practice illegal under civil and criminal law. This concerns [...]

Video chat service startup Tokbox: where’s the value?

The New York Times reports today about a video chat service startup that operates without any mandatory downloads or installations, named TokBox. Tokbox will also offer its users the possibility to store and send video messages, and the article rightly points out the many similarities the [...]

Google Presently, works pleasantly

Google’s new online collaboration feature is called Presently. It’s a presentation tool which works according to the same principles as Google Docs and Google Spreadsheets, and is basically a stripped down version of PowerPoint. As opposed to the new PowerPoint 2007, however, we think Presently is very easy to use and has simple and intuitive [...]

Marketers of technology brands in UK miss out on women

It seems that marketers of technology products in the UK do not have a clue of how to approach women. This can be concluded from a research performed by Saatchi & Saatchi. The report estimates the loss of potential sales at approximately £600 million, about €878 [...]

Internet did not kill the radio star

It does not look like radio listeners will massively switch to online media soon. This can be concluded from a recent

eMarketer report. And since advertising on traditional radio is very effective – when combined with online radio – we at 77 still see a prosperous future [...]

Internet radio combined with traditional radio very effective

‘Data from the Radio Advertising Effectiveness Lab show that a mix of one Internet and one radio ad exposure made respondents four and a half times times more likely to recall an advertisement compared with two Internet ads alone,’ reports eMarketer today.

Increased interest in advertising [...]

United Kingdom much more connected, but marketing should still be spread

Lower costs are driving UK citizens to the Internet and to their mobile phones, reports Ofcom. Compared to 2002, the average time spent online was up 158% to about 36 minutes per day. Time spent on the mobile phone (almost 4 minutes per day) was up 58%. ‘Time spent watching TV was down 4% at [...]

Microsoft moving into video game advertising

Microsoft, too, has moved into video game advertising. The move follows reports that show video game advertising will explode over the next five years. A tiny market now, video game advertising will grow to almost $1 billion in investments in 2011.

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