Other Marketing Category

Will social media eventually take over direct email?

A new survey by StrongMail Systems was recently revealed by MediaPost explaining how social media has emerged as a direct marketing channel and how both email marketing and social media are being simultaneously used as part of a company’s’ online marketing plan.
Even though many declare direct marketing techniques, as email marketing, to be obsolete due [...]

What’s on the consumer’s mind?

One fact that holds true in the marketspace whether online or offline, is that before marketers can effectively respond to consumer demand, they must first understand their consumers, but most importantly, their consumer’s behaviour.
A recent research by McKinsey states that consumers are moving ‘outside the purchasing funnel’ and changing their way of going about the [...]

Even in a downturn, new technologies can create opportunity

We are proud to present this week’s 77Lab guest blogger, Paul Turner. Paul works on International Sales for Right Media, the world’s largest online advertising Exchange. As part of this role, Paul has worked with prospects and Exchange members in the UK, Italy, Netherlands, Ireland, Russia, Poland, India, Israel, Australia, Mexico, Argentina and Brazil. The [...]

Sustaining Innovation Ecosystem

77Lab is happy to welcome yet another distinguished Guest Blogger, Emil Abirascid (@emilabirascid). Emil is chief editor of Innov’azione, author of Imprese e start up and Percorsi dell’innovazione. He also writes for Nova – Il Sole 24 Ore and Wired Italia. A full profile is available at www.abirascid.com.

There is no doubt start-ups today leverage technology [...]

Nike+SportBand; a chip in your running shoes?

Nike has aggregated a new member to the family. It has developed a new gadget that traces, records and displays your running experience. The Nike+SportBand wrist device is the new way to get connected with your run and track your progress all at once. Reminds me a little bit of the FiatEco Drive concept. [...]

FIAT EcoDrive powered by Microsoft

After Steve Ballmer made his charismatic speech at the Next Web Now! conference at the Crown Plaza in Milan, a series of complimentary panelists took over the stage depicting various success stories and testimonials. One of the stories presented was Fiat’s new EcoDrive solution.
I have to say I really enjoyed the presentation not only [...]

77Lab moving to WordPress

It had to be done. Our regular visitors will have noticed the shortage in fresh content on the 77Lab. This is all because we’re moving the Lab to WordPress. There is little use – besides the learning – in maintaining your own cms when great alternatives such as WordPress are freely available. You will find [...]

77Lab editorial team away on early Christmas break

The 77Lab team is away for a week, to recharge the batteries and find the mental strength for a blog move. We will be back on December 10, and shortly thereafter we will move the Lab (back) to WordPress. More on that later.

I like it!

Ralph Treeborn gives 77Lab five stars! – online self reviewing soon forbidden

If you’re writing raving online reviews on your own products under a pseudonym, you might as well stop it soon if you don’t want to be imprisoned. The Register points out that the European Union will make this practice illegal under civil and criminal law. This concerns [...]

Video chat service startup Tokbox: where’s the value?

The New York Times reports today about a video chat service startup that operates without any mandatory downloads or installations, named TokBox. Tokbox will also offer its users the possibility to store and send video messages, and the article rightly points out the many similarities the [...]