Other Marketing Category

What works best for your business, Inbound or Outbound Marketing?

First of all, let’s start by identifying the difference between the two methods.
Outbound Marketing is basically the traditional way of doing marketing (push) via print, radio, direct mail, cold calling telemarketing etc. Its objective is to get the customer to take action; spend money on a product or service.
Conversely, inbound marketing (pull), could be claimed [...]

Marketers in need of digital agencies or traditional agencies?

A recent study by Forrester Research revealed that because the market is maturing, many marketers are reevaluating their marketing strategies and turning to digital agencies overall to manage their interactive communication initiatives.
However, many are still skeptical about handing over the reigns to a digital agency and instead choose to play a more conservative role while [...]

Print-to-digital conversion

One of the hottest topics recently is the shift of media consumption from offline to online. Many publications have shut-down, others have gone online-only in an attempt to adapt to users’ needs.
Truth is e-readers, iPhones, smartphones, the Kindle and other portable screens are changing and revolutionizing consumer reading habits, and the more new, fancy models [...]

RSS Feeds are not dead…yet

RSS feeds have never been sexy. The name itself is not a line you will drop at a romantic moment and even as an avid internet user the idea of something sending you automatic content from websites or blogs has always sounded terribly efficient but not very glamorous. So, it was not surprising to hear [...]

Will social media eventually take over direct email?

A new survey by StrongMail Systems was recently revealed by MediaPost explaining how social media has emerged as a direct marketing channel and how both email marketing and social media are being simultaneously used as part of a company’s’ online marketing plan.
Even though many declare direct marketing techniques, as email marketing, to be obsolete due [...]

What’s on the consumer’s mind?

One fact that holds true in the marketspace whether online or offline, is that before marketers can effectively respond to consumer demand, they must first understand their consumers, but most importantly, their consumer’s behaviour.
A recent research by McKinsey states that consumers are moving ‘outside the purchasing funnel’ and changing their way of going about the [...]

Even in a downturn, new technologies can create opportunity

We are proud to present this week’s 77Lab guest blogger, Paul Turner. Paul works on International Sales for Right Media, the world’s largest online advertising Exchange. As part of this role, Paul has worked with prospects and Exchange members in the UK, Italy, Netherlands, Ireland, Russia, Poland, India, Israel, Australia, Mexico, Argentina and Brazil. The [...]

Sustaining Innovation Ecosystem

77Lab is happy to welcome yet another distinguished Guest Blogger, Emil Abirascid (@emilabirascid). Emil is chief editor of Innov’azione, author of Imprese e start up and Percorsi dell’innovazione. He also writes for Nova – Il Sole 24 Ore and Wired Italia. A full profile is available at www.abirascid.com.

There is no doubt start-ups today leverage technology [...]

Nike+SportBand; a chip in your running shoes?

Nike has aggregated a new member to the family. It has developed a new gadget that traces, records and displays your running experience. The Nike+SportBand wrist device is the new way to get connected with your run and track your progress all at once. Reminds me a little bit of the FiatEco Drive concept. [...]

FIAT EcoDrive powered by Microsoft

After Steve Ballmer made his charismatic speech at the Next Web Now! conference at the Crown Plaza in Milan, a series of complimentary panelists took over the stage depicting various success stories and testimonials. One of the stories presented was Fiat’s new EcoDrive solution.
I have to say I really enjoyed the presentation not only [...]