Online PR Category

How brands should react to negative online comments

How should brands respond to bad reviews or critics about their products or services? Should they ignore them or respond? Why do these pose a threat to brands?
Unfortunately, reality tends to bring out the bad comments and bury the good ones which become harder and harder to find. It seems that online comment boards are [...]

Posted in Online PR on January 12th, 2010

Maintaining a good online reputation to obtain good position in SERPs

It’s in one’s nature to tell more people and friends about bad experiences than good ones. As we already know, bad news can spreads quickly, particularly customer complaints and bad product reviews. Negative online reputation is detrimental for a brand’s online survival since it can reach thousands and thousands of people in no time.
One small [...]

Posted in Online PR on December 2nd, 2009

Facebook status tagging is a problem for Online Reputation Management

A few days ago Facebook introduced a new feature called status tagging or @mention, that allows you to tag users you are connected to on Facebook in status updates or any other message.
To identify or reference them you just have to include the “@” symbol before the name of the friend or connection (groups, events, [...]

Posted in Online PR on September 16th, 2009

Social media privacy settings and online reputation management

Online reputation management often begins with adopting traditional SEO counter tactics and the term Reputation Shield has gained widespread use. The aim is to create genuine, positive content about a brand or a person, and occupy top level search engine positions by:

Creating social media profiles on Facebook, Twitter, LinkedIn, Myspace
Publishing new blogs, and writing guest [...]

Posted in Online PR on August 14th, 2009

Online PR – a video guide

AS I am struggling to fall asleep I decided to recommend to all the followers to or blog to watch the attached video about online PR.
I find most videos from Commoncraft  very well done and easy to watch.
Enjoy it:  

I like it!

Posted in Online PR, Social Marketing on April 1st, 2009
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