77News Category
As you may have already heard, the Social Media World Forum in London closed its doors yesterday afternoon after two intensive days of conference and exhibition that covered the latest trends in brand engagement, brand building, online product awareness, monitoring online campaigns, all using social media, plus virtual currencies, social TV, cloud computing, applications and [...]
Posted in 77News on March 17th, 2010
After the success of our previous event on the 18th February, we now confirm our second forth coming event for this year!
Social Media: Maximising your brand presence on Facebook, YouTube and other social networks is the title of our upcoming event to be held on the 31st of March, from 4pm to 7pm, at the [...]
Posted in 77News on March 12th, 2010
This year, 77Agency will be attending Europe’s leading social media event, Social Media World Forum, to be held at the Olympia Conference Centre in London the 15th and 16th of March.
The two day conference and exhibition aims to bring together industry experts to share social media knowledge and case studies from global brands, plus the [...]
Posted in 77News on March 3rd, 2010
The three new media companies will host a series of social media events in central London, presenting marketing professionals with the latest opportunities, techniques and tools available to manage social media and mobile campaigns.
Following a successful run of seminars hosted by 77Agency and B!Digital in 2009, business social network Viadeo has decided to officially join [...]
Posted in 77News on February 24th, 2010
Last Thursday we hosted our first social media seminar of 2010 with partners B!Digital and Viadeo at Soho House London. The evening was a success. People arrived between 4pm and 4:30pm to register & have a welcome drink before the actual presentations began at around 4:30pm.
First up was 77Agency partner and Business Strategist, Amedeo Guffanti, [...]
Posted in 77News on February 23rd, 2010
The annual convention of Athletes World, a subsidiary of the Bata group, leader in Italy for the distribution of international sneaker brands such as Nike, Adidas, Converse, Lacoste and sportswear fashion, was held last Tuesday in Limena, Italy.
Athletes World, which has a network of over 100 commercial outlets between direct and affiliates in major Italian [...]
Posted in 77News on February 22nd, 2010
There’s been quite a lot of buzz going on ever since Facebook decided to open up its API to agencies in order to enable advertisers to manage their Facebook ad campaigns more efficiently and effectively.
Apparently, Google has been feeling threatened by the 400 million user social media platform since many brands have began shifting online [...]
Posted in 77News on February 19th, 2010
Today is the last day of the second edition of the Fast Fashion Festival, a showcase-event that includes exhibits, happenings and debates with a focus on fashion, design, art and culture, which takes place at CenterBOX by Centergross in Bologna.
One of the highlights presented at the festival was a round table where the most influential [...]
Posted in 77News on February 16th, 2010
We’ve read enough about findings that say that marketers will be spending more time and money on social media sites in 2010.
The following infographic put together by the team at Flowtown, showcases some great figures that reflect how small to medium businesses are spending their advertising budget.
Conclusion: investment in social media to be less about [...]
Posted in 77News on February 9th, 2010
We touched on this very same topic a few days back, you can actually view the article here.
The story below is entirely in Italian, click on image if you want to read the complete version.
I like it!
Posted in 77News on January 20th, 2010
i am often bumping about the internet almost all of the day as a result I choose...