77News Category

Roundup of the Social Media World Forum in London

As you may have already heard, the Social Media World Forum in London closed its doors yesterday afternoon after two intensive days of conference and exhibition that covered the latest trends in brand engagement, brand building, online product awareness, monitoring online campaigns, all using social media, plus virtual currencies, social TV, cloud computing, applications and [...]

Social Media: Maximising your brand presence on Facebook, YouTube and other social networks

After the success of our previous event on the 18th February, we now confirm our second forth coming event for this year!
Social Media: Maximising your brand presence on Facebook, YouTube and other social networks is the title of our upcoming event to be held on the 31st of March, from 4pm to 7pm, at the [...]

77 at the Social Media World Forum London

This year, 77Agency will be attending Europe’s leading social media event, Social Media World Forum, to be held at the Olympia Conference Centre in London the 15th and 16th of March.
The two day conference and exhibition aims to bring together industry experts to share social media knowledge and case studies from global brands, plus the [...]

77Agency, B!Digital and Viadeo join forces to address marketeers about Online and Mobile Marketing

The three new media companies will host a series of social media events in central London, presenting marketing professionals with the latest opportunities, techniques and tools available to manage social media and mobile campaigns.
Following a successful run of seminars hosted by 77Agency and B!Digital in 2009, business social network Viadeo has decided to officially join [...]

77 and partners Viadeo & B! Digital host social media seminars

Last Thursday we hosted our first social media seminar of 2010 with partners B!Digital and Viadeo at Soho House London. The evening was a success. People arrived between 4pm and 4:30pm to register & have a welcome drink before the actual presentations began at around 4:30pm.
First up was 77Agency partner and Business Strategist, Amedeo Guffanti, [...]

77Agency special guest at the Athletes World Convention

The annual convention of Athletes World, a subsidiary of  the Bata group, leader in Italy for the distribution of international sneaker brands such as Nike, Adidas, Converse, Lacoste and sportswear fashion, was held last Tuesday in Limena, Italy.
Athletes World, which has a network of over 100 commercial outlets between direct and affiliates in major Italian [...]

Facebook grabbing advertiser’s attention and stealing clients from Google

There’s been quite a lot of buzz going on ever since Facebook decided to open up its API to agencies in order to enable advertisers to manage their Facebook ad campaigns more efficiently and effectively.
Apparently, Google has been feeling threatened by the 400 million user social media platform since many brands have began shifting online [...]

77 speaks at the Fast Fashion Festival in Bologna

Today is the last day of the second edition of the Fast Fashion Festival, a showcase-event that includes exhibits, happenings and debates with a focus on fashion, design, art and culture, which takes place at CenterBOX by Centergross in Bologna.
One of the highlights presented at the festival was a round table where the most influential [...]

Marketers: less advertising more engagement

We’ve read enough about findings that say that marketers will be spending more time and money on social media sites in 2010.
The following infographic put together by the team at Flowtown, showcases some great figures that reflect how small to medium businesses are spending their advertising budget.

Conclusion: investment in social media to be less about [...]

77 on brand monitoring for fashion brands

We touched on this very same topic a few days back, you can actually view the article here.
The story below is entirely in Italian, click on image if you want to read the complete version.

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