77News Category

77Agency kicks off Knowledge Sharing Events with a “Facebook for Marketers” seminar in London!

Yesterday 77Agency held its first knowledge sharing / networking event in London with keynote speaker Facebook and a special guest appearance by BootB.
We felt that now by having been working in the digital media space for more than five years and writing about it online in 77Lab, it was time to go ‘offline’ and start [...]

Fashion and the Web: How brands turn to Facebook and other social platforms

This week’s issue of PambiancoWeek was dedicated to the international fashion trade show, Pitti Immagine, and one of its pieces featured a mashup of the various social media marketing activities renowned fashion brands such as Dimensione Danza, Miss Sixty, Athletes World are currently implementing as a way to increase  brand awareness and maximize internet exposure.
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Athletes World’s social media strategy

A few days back we discussed about Athletes World’s recent shift towards social media and how the international retailer was in the process of revamping its website. The integration of features such as Facebook Connect into the site as well as enriching its Facebook Page for fans to be updated on the latest activities, promotions, [...]

A long-established brand goes viral

As mentioned in a previous post, Dimensione Danza chose 77 to develop both a SEO strategy for their website together with the implementation of a social media campaign to create brand awareness and increase site traffic.
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77Agency’s know-how supports Blitz news aggregator

77 and Blitz, the one-month old news aggregator by Marco Benedetto are featured on DailyNet where the current VP of Gruppo L’Espresso addresses how he has relied on 77 for the SEO and strategic web consultancy services for his new project.
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Marketing 2.0: an academy that builds future managers

77Academy featured in La Repubblica’s financial supplement, Affari&Finanza.
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Athletes World engages in social media

Today’s DailyNet featured 77 and Athletes World in an article discussing the brand’s recent involvement in the social media and how it is implementing the different tools to increase brand visibility and client interaction. Click on the below image for the full article or refer back to our previous post for more info on Athletes [...]

News aggregator Blitz relies on 77 for Web strategy

Marco Benedetto, VP Gruppo Espresso, cites 77Agency in an article published in IlMondo, economy weekly, discussing how he’s relied on 77 for SEO and strategic web consultancy for his recently launched news aggregator, Blitz.
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77Academy on the availability of new media skilled individuals in the marketplace

Just recently, 77Academy presented the workshop “Le nuove professioni: Google e la pubblicità online” which translates to New Professions: Google on online advertising, at the Job Meeting conference in Turin.

The event was organized by Cesop Communication and TrovoLavoro.  Such events serve as a useful opportunity for companies to meet face-to-face with potential new talent and [...]

77Academy, new parameters for Web 2.0 marketing

Article published by Marco Lorusso on TopTrade Informatica, a technology publication belonging to the publishing group Il Sole 24 Ore Business Media.
To know more about our 77Academy corporate training services and graduate training and recruitment programme check out one of our previous posts.

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