New Media Tips Category

Handy tools for managing social media

Since social media represents one of the hottest trends in online marketing today, people as well as companies are dramatically changing the way they market themselves in order to adapt.
As a result, the popularity of social media sites has grown and keeps growing, together with the number of networks available in the market. In consequence, [...]

Social Flat Hunting

I recently went through, as everyone does now and again, one of the most awful experiences of modern life in any big city: flat hunting. Time consuming, tiring and stressful experience: I hate it. But what I discovered recently is that you can use social media to make it less painful and more productive. So [...]

Why have a wiki for your business?

First of all, what’s a wiki? Wiki is Hawaiian for ‘fast’, it’s a website where you can share/edit/delete/add content and it’s often used by businesses as an intranet system, as well as, a place to share files, documents and information with employees.
One of the most well-known wikis is Wikipedia. Wikipedia is exactly this, a website [...]

Why is online good for providing customer care?

Answer is…immediacy.
As Seth Godin clearly states it, “self-service customer support outperforms the traditional model because people don’t have to wait in line.” Today, there are many online services available that allow for any kind of business, big or small, to come closer to its customers.
Online social services are ideal to understand what customers are looking [...]

Social Media Monitoring; how to go about it and why

There’s nothing new about the statement that social media is extremely fast-moving and fluid, hence it’s very important for agencies, marketers and advertisers, who dedicate loads of time into them, to understand how to go about controlling what is being said about their brands across all types of social media; wikis, networks, forums, microblogs, etc.
This [...]

Word of Mouth Marketing: How to get people to talk about you

Blogs, viral marketing, communities, forums, chats, social networks all fall under the same category- word of mouth marketing. These are all techniques that can be used to engage with current and potential customers as well as to get people talking about your products.
You can consider it both a marketing strategy as well as an interactive [...]

Tips for optimizing your site for Twitter

There are many important online marketing strategies that can help you be successful with optimizing your business on the web. Some of these include building a marketing plan for your site and your business, issue press releases, case studies, monthly newsletters, white papers, corporate blogging, participate in forums and engage in social media; build branded [...]

Advertising on Twitter: A double-edged sword

Twitter is the darling of the media in 2009, no question about it. The question is (especially for marketers): “How can I take advantage of it?” Some have succeeded through the use of the service itself, but others would like to resort to an old solution: advertising.
It is to some extent contradictory to the purpose [...]

Corporate Culture important for an effective social media strategy?

image credit: Gilbert International
I just happened to come across this blogger’s site, Adam Christensen, also an IBM employee, who features a quite useful Slideshare presentation of a particular IBM case study regarding social media and corporate culture.
And what better than to learn from those who know, right?
IBM has successfully implemented a social media strategy not [...]

Recommended tools for a better Twitter experience

Post Highlights

Share files with your Twitter contacts in a simple way

Monitor your visitor’s activity and notify Twiterverse about specific searches executed on your site

Receive richer Twitter email notifications whenever someone follows you

Embellish your Twitter background for free!

If you have been looking for more efficient and useful ways to make the best out of your Twitter [...]