Blogs, viral marketing, communities, forums, chats, social networks all fall under the same category- word of mouth marketing. These are all techniques that can be used to engage with current and potential customers as well as to get people talking about your products.
You can consider it both a marketing strategy as well as an interactive [...]
There are many important online marketing strategies that can help you be successful with optimizing your business on the web. Some of these include building a marketing plan for your site and your business, issue press releases, case studies, monthly newsletters, white papers, corporate blogging, participate in forums and engage in social media; build branded [...]
Posted in New Media Tips on June 9th, 2009Twitter is the darling of the media in 2009, no question about it. The question is (especially for marketers): “How can I take advantage of it?” Some have succeeded through the use of the service itself, but others would like to resort to an old solution: advertising.
It is to some extent contradictory to the purpose [...]
image credit: Gilbert International
I just happened to come across this blogger’s site, Adam Christensen, also an IBM employee, who features a quite useful Slideshare presentation of a particular IBM case study regarding social media and corporate culture.
And what better than to learn from those who know, right?
IBM has successfully implemented a social media strategy not [...]
Post Highlights
Share files with your Twitter contacts in a simple way
Monitor your visitor’s activity and notify Twiterverse about specific searches executed on your site
Receive richer Twitter email notifications whenever someone follows you
Embellish your Twitter background for free!
If you have been looking for more efficient and useful ways to make the best out of your Twitter [...]
Posted in New Media Tips on May 7th, 200977Agency is going to be at the Internet World in London for the three days of the fair. We are covering the event extensively on Twitter. After one day spent here meeting people in the industry and attending several conferences and debates on social media, here are the main themes of the day, and as [...]
Posted in New Media Tips on April 29th, 2009What should your company’s Web 2.0 approach be?
It is often seen companies adopt Web 2.0 as a new way to market to customers instead of an alternative marketing strategy-usually complimentary to other marketing efforts being implemented. Web 2.0 tools are most efficient to engage in conversation with customers and stakeholders, get feedback from them, retain [...]
If done right, blogs can be very beneficial for companies of any size and nature and can bring you closer to your current and potential customers. Blogs can help you inform and communicate with the right audience as well as establish and strengthen relationships.
And as you come closer to your audience, you show a side [...]
Talk about generating negative press for your company…but more importantly, would you do such a thing if you knew you’d get big time sacked?
Well, two brilliant Domino’s Pizza employees didn’t think so. They thought it was funny to videotape themselves abusing takeaway food and doing unhygienic things in the kitchen of one Domino’s Pizza branch.
The [...]
Many recent studies have proved that marketers employ some form of social media to market and promote their businesses. Twitter, blogs, LinkedIn and Facebook (in that order) are amongst the most popular networks often used by marketers according to a report by Michael Stelzner.
Some of the questions marketers raised about social media included, ‘What are [...]
Posted in New Media Tips on April 15th, 2009
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Such projects as twitter and facebook are giving world its rythm