Now your brand has a bigger chance of getting discovered on the Web thanks to those journalists who are using search and social media as sources of information for their stories.
As reported on guardian.co.uk, a recent US survey has revealed that an overwhelming majority of reporters and editors use social media sources for researching as [...]
I’d like to go back to one of my blog posts from last week, Building Good Online Branding While Being Consistent, and discuss one very important factor that was kindly brought to light by Dominique Lahaix co-founder & CEO of Cairn Inc., a privately held software technology company.
His comment was the following:
Thanks for the article. [...]
Want to give your offline event more visibility and reach the masses?
Below is a list of activities to help you bring your physical event online by leveraging online tools like social networks and the likes.
BLOG
If you have a blog already, make sure you write about the given event well in advance and also a few [...]
A few months back we wrote a post discussing the importance of dedicating time to customers and how the rise of social media use can positively impact customer service as well as enhance interaction between brands and consumers.
This still holds true as we haven’t stopped witnessing great efforts on behalf of brands, for instance, @WholeFoods, [...]
Any company’s goal should be focused on achieving results when embarking on a branding, marketing and online advertising campaign, especially considering all the opportunities and channels available in the digital enviroment today. But even more important is building brand awareness for your product or service.
Some common marketing challenges for marketers may include, increasing sales, increasing [...]
As I was looking over some of our client’s Fan Pages this morning, I couldn’t help but realize an extra line of text that appeared right underneath each of the posts.
Then I found out Facebook had just rolled out their new post insight product which allows page admins to view the number of impressions each [...]
In continuation to our previous article about the future of digital marketing, digital channels are projecting spending increases as more and more marketers consider interactive advertising a fundamental aspect in their marketing mix strategies.
Millward Brown recently presented their predictions with regards to where the digital marketing is headed in 2010, suggesting a series of insights [...]
We’ve been reading about Facebook’s new privacy settings…not as comprehensive as you would have imagined.
As part of this initiative, Facebook prompted its users to review and confirm their privacy settings. You must have seen the notification message on your profile page without knowing what to do or where to go.
The message listed the items with [...]
As 2009 draws to a close, it’s time to look back and analyze what the most popular innovations and inventions in the new media arena were. Matt Cutts himself provided his own predictions with regards to the direction the Search market is heading towards, plus other general as well as Google related insights. Check out [...]
Posted in New Media Tips on December 17th, 2009This year we’ve witnessed a major increase in innovative and creative marketing initiatives in the digital ecosystem as brands and stakeholders continued to grasp the different interactive opportunities available through a variety of new digital platforms.
A vast number of brands have already adopted and harnessed many of the digital marketing tools to communicate, engage and [...]
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Search Engine Optimization jeb m?jas lapas ranga uzlabošana Google...