Dutch news site Emerce reports that both Volvo and Ford experimented this year with mobile advertising in the Netherlands. Both car manufacturers were satisfied with the results: the clickthrough rate was about 1.5 percent. Ford, being the most recent to try out mobile advertising, further saw [...]
Posted in Mobile Marketing on May 9th, 2007Warner Brothers created a six-episode series of short videos for mobile devices only, reports The New York
Times: “We were never able to do that in the show,” Lisa Gregorian, the executive vice president of worldwide television marketing for Warner Brothers Television Group, said of the “Smallville Legends” mobile series.
Apparently, publishers are finding the mobile Internet [...]
Three separate reports predict a huge growth for both mobile TV and mobile video subscriber numbers, reports eMarketer. Its own research, and that of Infonetics Research and Screen Digest reach the conclusion that consumers and providers will focus more on mobile video and TV over the next five years. One of the reasons that are [...]
Posted in Mobile Marketing on April 1st, 2007Until mobile search is up and running it is unlikely that the use of mobile Internet is going to take off the way “regular” Internet did. Marketing on the mobile web will probably spread from the mobile search sites, but for that to happen things will need to change, according to the united mobile network [...]
Posted in Mobile Marketing on April 1st, 2007Vodafone is determined to introduce flat fees across Europe: one of the conditions 77 saw for the explosion of the use of mobile internet, and mobile marketing consequently, is being met.
The Clickz network reports this from their Advertising in Social Media forum. They further report that other mobile network providers in the US are not [...]
Posted in Mobile Marketing on April 1st, 2007A startup called baresite.com provides a service that easily transforms any website into a mobile site. It works as a portal through which a mobile Internet user should be able to access also sites that have not been designed for the mobile web. According to 77 the results are not convincing yet for all sites. [...]
Posted in Mobile Marketing on April 1st, 200777Lab was at the Everything But Advertising Forum in Milan. We even took a shot at making a video report:
And we liked making it so much that we will soon follow up with more videos.
Posted in Mobile Marketing on April 1st, 2007By now, you might have already heard of it: the iPhone is out today. For approximately $500 it’s yours. It received both good and bad (p)reviews, and not everyone is certain if it is going to be a success or not. For live reviews of the first iPhones bought in a store, check Wired.
What is [...]
Posted in Mobile Marketing on April 1st, 200777View:
The growing popularity of mobile advertising is demonstrated by Coca Cola signing AdMob to run a mobile advertsing campaign. The campaign is partly viral – typical for mobile advertising campaigns – as viewers can send the video ads to their friends through MMS. The viral aspect of mobile advertising will probably be a crucial factor [...]
Posted in Mobile Marketing on April 1st, 2007Windows Live Mobile Search is testing a speech recognition function for filling in the search field, reports Dutch Cowboys (in Dutch). It is far from bugless, but we at 77 think the feature has a lot of potential in the mobile advertising market. Right now, the quest among the search engines to get mobile search [...]
Posted in Mobile Marketing on April 1st, 2007
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