Mobile Marketing Category

Response to mobile ads jumps when combined with free content

The response to mobile advertising increases immensely when users get something in return for clicking on the advertisement, eMarketer reported today on a research conducted by Tickbox and commissioned by MoMac. 77 sees this as an example of how mobile advertising can reach targets in a [...]

Mobile advertising research: UK ahead of US, but not mainstream yet

Mobile advertising is still truly in its infant years, and that is demonstrated by recent researches by the Harris Interactive group. Both

SearchEngineLand and AdWeek report, with regard to a Harris research, that usage of mobile phones for other things then calling is rather rare in the [...]

Measuring results might be the last hurdle for mobile advertising

According to Clickz, companies are often reluctant to advertise on mobile phones because of the results report being – relatively - with little detail. At 77 we think that as soon as mobile marketing can measure its results the way we can measure them online, there [...]

Nokia to offer mobile Maps and proximity marketing

Proximity Marketing on mobile devices seems to finally get off the ground: Nokia plans to supply over 100 million mobile phones with Nokia Maps which could become, in the eyes of 77, an excellent vehicle for marketing based on location.

[...]

Simplicity key to success in mobile advertising? Dating site Crush of Flush growing spectacularly

77View:

In accordance with Steve Smith at MobileInsider, we feel that simple applications are the future for mobile advertising. Small screens are made for small features. Crush or flush gives the user not too many options (two) and [...]

Ford and Volvo satisfied with mobile advertising

Dutch news site Emerce reports that both Volvo and Ford experimented this year with mobile advertising in the Netherlands. Both car manufacturers were satisfied with the results: the clickthrough rate was about 1.5 percent. Ford, being the most recent to try out mobile advertising, further saw [...]

Short Superman series created solely for Mobile Video

Warner Brothers created a six-episode series of short videos for mobile devices only, reports The New York

Times: “We were never able to do that in the show,” Lisa Gregorian, the executive vice president of worldwide television marketing for Warner Brothers Television Group, said of the “Smallville Legends” mobile series.
Apparently, publishers are finding the mobile Internet [...]

Big growth predicted in mobile video, mobile TV

Three separate reports predict a huge growth for both mobile TV and mobile video subscriber numbers, reports eMarketer. Its own research, and that of Infonetics Research and Screen Digest reach the conclusion that consumers and providers will focus more on mobile video and TV over the next five years. One of the reasons that are [...]

Mobile Search Marketing; wait for current search engines to improve

Until mobile search is up and running it is unlikely that the use of mobile Internet is going to take off the way “regular” Internet did. Marketing on the mobile web will probably spread from the mobile search sites, but for that to happen things will need to change, according to the united mobile network [...]

Vodafone to push flat fees in Europe: mobile advertising about to boom

Vodafone is determined to introduce flat fees across Europe: one of the conditions 77 saw for the explosion of the use of mobile internet, and mobile marketing consequently, is being met.

The Clickz network reports this from their Advertising in Social Media forum. They further report that other mobile network providers in the US are not [...]