We can say social media has been the biggest buzz topic this year, mainly due to its practicality and the fact that users find it convenient being on-the-move while at the same time communicating with friends, relatives and work colleagues through these networks. On the one hand, we’ve got the world globalizing, on the other, [...]
Posted in Mobile Marketing on December 15th, 2008While conventional bar codes are capable of storing a maximum of approximately 20 digits, QR Code is capable of handling several dozen to several hundred times more information.
Although these are used mostly in Japan, big UK brands have been seen implementing such groundbreaking technology, thus adding a new dimension to marketing and product campaigning.
QR Codes [...]
Google is back with some more Google love for iPhones and the greatest gift ever: Google Earth!
The geographical software has been modified to fit the iPhone’s functionality. Now the auto-tilt feature allows users to view 3D terrains and global imagery as on a PC-sized display. Not only are the images clearer and high-resolution but it [...]
A new software application for tracking carbon footprints is being developed by a start-up in the UK that uses GPS on mobile phones to figure out whether you’re walking, running, driving, flying– you get the picture– and then estimating the impact this has on the environment.
The software dubbed Carbon Diem claims that since GPSs have [...]
comScore just released new statistics on mobile search and numbers show it is gaining in both popularity and frequency of use in the U.S. and Western Europe.
My guess is part of it is due to the majority of people having more and more access to the different applications and services available today that make mobile [...]
With the explosive growth of mobile internet usage and if you’re a website host yourself, it would be pretty smart for your brand to have mobile presence as well.
This way you’re guaranteed maximum coverage in all angles considering that having mobile presence is becoming as key as having a PC based internet presence.
In fact, in [...]
And Here Google Comes..Again
Google has released Android, a mobile phone open source development platform allowing third party developers to create applications for mobile devices. Speculation about Google entering the mobile phone market has been around for a while, with many a rumour in the past few years about a Google smart phone called the G [...]
Initially, pre-during-post iPhone’s 3G launch, we were being constantly bombarded with publicity which went off on how great the revamped version was and how wonderful its functions were; which resulted in massive, massive demand for the cool apparatus.
Now, same chaos except, not such good news, but iPhone is still getting its share of the press.
First, [...]
I stumbled upon a nice post by James Sherwood on The Register dubbed ‘Brits more hooked on mobile tech than Yanks are’- loved the sound of it, and wanted to bring some data to front.
It’s only fair I call out the final verdict. Brits win, Yanks loose. But let’s just take a look at some [...]
Deals, deals, deals; seems to be the tendency nowadays amongst all big cheeses in the corporate world. Vodafone, the mobile telecom giant and MySpace, one of the largest online social networks brought Vodafone Music Reporter live this week.
This feature is expected to help share Vodafone’s music initiatives with its customers by displaying all sponsored events [...]
Get the latest news, insight & comments
from the 77Lab delivered to your mailbox.
Our fast-track new media training program for top business & marketing graduates.
77Lab is proudly licenced under a Creative Commons Licence.
Search Engine Optimization jeb m?jas lapas ranga uzlabošana Google...