Mobile Marketing Category

Mobile video advertisement firms taking shape

Mobile video marketing companies have recently been declaring what type of advertisements they will produce. Today, Clickz reported that

Transpera will add a short video advertisement to videos that users can send to their mobile phones. The users will be able to find these videos online, [...]

User friendly mobile marketing will deliver

Mobile content is changing shape: not so long ago there was not much choice when you wanted to buy a new ring tone, but these days you can record and store it from anywhere you want, for free. At 77 we have always believed that customers [...]

Microsoft strikes deal with Nokia as mobile search surges

Microsoft has entered the mobile market, striking a deal with Nokia that secures the Windows Live services to be freely distributed on all Nokia N models. At 77 we think that’s a good move by MS, mostly because the method of social mobile networking (MSN) becomes [...]

Mobile devices more often used for social networks

Users of social networks use their mobile devices more and more to visit or update their pages, mobile media research company M:Metrics reports. According to 77, marketers will have to focus on applications for social networks that can be easily accessed on a mobile device as [...]

Vodafone Holland sells cheap ad-funded phone plans

Vodafone is one of the first network providers in Europe anticipating mobile advertising: a good move in the eyes of 77 for the future even though it is probably a bit too soon to be immediately profitable. We are also not sure the public is ready [...]

AdSense for mobile in beta testing

A few select companies in the
USA were invited by Google to test AdSense for mobile, we read on WebProNews. Google has released its mobile site monetization plan, a necessity in our eyes for the mobile Internet to break through. The following was to be read [...]

Response to mobile ads jumps when combined with free content

The response to mobile advertising increases immensely when users get something in return for clicking on the advertisement, eMarketer reported today on a research conducted by Tickbox and commissioned by MoMac. 77 sees this as an example of how mobile advertising can reach targets in a [...]

Mobile advertising research: UK ahead of US, but not mainstream yet

Mobile advertising is still truly in its infant years, and that is demonstrated by recent researches by the Harris Interactive group. Both

SearchEngineLand and AdWeek report, with regard to a Harris research, that usage of mobile phones for other things then calling is rather rare in the [...]

Measuring results might be the last hurdle for mobile advertising

According to Clickz, companies are often reluctant to advertise on mobile phones because of the results report being – relatively - with little detail. At 77 we think that as soon as mobile marketing can measure its results the way we can measure them online, there [...]

Nokia to offer mobile Maps and proximity marketing

Proximity Marketing on mobile devices seems to finally get off the ground: Nokia plans to supply over 100 million mobile phones with Nokia Maps which could become, in the eyes of 77, an excellent vehicle for marketing based on location.

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