Mobile Marketing Category

Is Mobile Advertising the next big thing for advertisers?

Mobile phone technology is advancing rapidly, but what can we expect to be using in 2015? What will our mobiles be able to do and what will they look like?
Recently, there’s been lots of news regarding mobile applications- native apps, mobile web apps, and hybrid apps and most particularly, iPhone applications. And it’s the one [...]

Posted in Mobile Marketing on May 29th, 2009

Television on the go: Anytime, anywhere!

I remember when people used to make fun of the gizmo trends for mobile phone and asked sarcastic questions like: What can your phone do? Now with the iPhone (and more generally with all smartphones) the question without irony is: What can’t you do?
Mobile phones are like Swiss knifes or nano laptops, they enable you [...]

Posted in Mobile Marketing on April 27th, 2009

Google Voice: a new phone service alternative for life

The Mountain View search giant is now ready to tap into telephone communications as it is slowly rolling out it’s new service, Google Voice in the U.S.
The new service, however, represents a new version of the GrandCentral service Google acquired back in 2007 for $50+ million, but which was put on hold for quite sometime [...]

Posted in Mobile Marketing on March 12th, 2009

QR Codes on Websites: connecting the virtual with the real

(image: snappr)
We can all agree the Japanese have always been very much ahead of the game when it comes to technology.
Not only were they the creators of QR Codes, the most common type of 2D codes in Japan, they’ve also made excellent use of them. From business cards to children’s toys to bananas at the [...]

Posted in Mobile Marketing on February 6th, 2009

Mobile Social Media users bring the world together

We can say social media has been the biggest buzz topic this year, mainly due to its practicality and the fact that users find it convenient being on-the-move while at the same time communicating with friends, relatives and work colleagues through these networks. On the one hand, we’ve got the world globalizing, on the other, [...]

Posted in Mobile Marketing on December 15th, 2008

Big brands launch QR codes to communicate with customers

While conventional bar codes are capable of storing a maximum of approximately 20 digits, QR Code is capable of handling several dozen to several hundred times more information.
Although these are used mostly in Japan, big UK brands have been seen implementing such groundbreaking technology, thus adding a new dimension to marketing and product campaigning.
QR Codes [...]

Posted in Mobile Marketing on November 3rd, 2008

Google Earth available for iPhones, not Androids

Google is back with some more Google love for iPhones and the greatest gift ever: Google Earth!
The geographical software has been modified to fit the iPhone’s functionality. Now the auto-tilt feature allows users to view 3D terrains and global imagery as on a PC-sized display. Not only are the images clearer and high-resolution but it [...]

Posted in Mobile Marketing on October 27th, 2008

What People Want; mobiles will pretty soon read our minds too

A new software application for tracking carbon footprints is being developed by a start-up in the UK that uses GPS on mobile phones to figure out whether you’re walking, running, driving, flying– you get the picture– and then estimating the impact this has on the environment.
The software dubbed Carbon Diem claims that since GPSs have [...]

Posted in Mobile Marketing on September 30th, 2008

Mobile search statistics in the US and Europe; Google leads the pack

comScore just released new statistics on mobile search and numbers show it is gaining in both popularity and frequency of use in the U.S. and Western Europe.
My guess is part of it is due to the majority of people having more and more access to the different applications and services available today that make mobile [...]

Posted in Mobile Marketing on September 17th, 2008

UBIK.com makes your website mobile friendly

With the explosive growth of mobile internet usage and if you’re a website host yourself, it would be pretty smart for your brand to have mobile presence as well.
This way you’re guaranteed maximum coverage in all angles considering that having mobile presence is becoming as key as having a PC based internet presence.
In fact, in [...]

Posted in Mobile Marketing on August 26th, 2008
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