iPhones, iPads et al have unleashed the enthusiasm for mobile advertising recently and more marketers are becoming attracted by the numerous branded apps that are slowly beginning to revolutionize the mobile ads market. We could almost say it was the iPhone that built the mobile ads market as an increasing number of iPhone users surfed [...]
Posted in Mobile Marketing on May 13th, 2010I just stumbled upon a recent study by Morgan Stanley that declared mobile web as the next big thing in 2015.
This year we’ve witnessed an explosion in mobile and location based content with the appearance of innovative location based applications like Gowalla, Foursquare and the likes.
The potential of knowing where your current and prospective customers [...]
What will Apple’s new advertising system do to Google?
The company just revealed their mobile advertising platform called iAd, whose purpose is to provide a revenue stream for application developers. It will work something like, Apple gets 40% of the revenue and application developers take the remaining 60%.
For the advertiser- the iAd is said to deliver [...]
I think yes.
We’re beginning to see momentum quickly gathering for location-based navigation among search engines and mobile device companies.
Simply put, it’s the potential of knowing where your current and prospective customers are at a given time and being able to deliver the advertising message to them already close to the point of sale or the [...]
As mobile internet becomes more of a necessity to users, it is predicted that brand engagement with mobile services will be reflected in an increase in spenditure on mobile internet marketing.
According to figures from comScore, visits to social networking sites Twitter and Facebook via mobile internet browsers showed triple-digit growth during January.
The study found that [...]
Smartphone owners are more comfortable making purchases from their handsets, however, the poor mobile site functionality is still not up to standard which makes mobile users discard the idea.
The recent study by Compete- Smartphone Intelligence Survey- has revealed that mobile commerce (m-commerce) is bound to grow drastically in 2010.
“We’re seeing notable behavior differences across devices, [...]
According to new research, Blackberrys and iPhones have proven to be the leading smartphone devices in the UK.
The number of British using smartphones rose 10% in the last three months to almost 6.2 million, with Blackberrys becoming the fastest-growing smartphone.
The study by Nielsen also revealed that browsing the web was the fastest growing UK mobile [...]
Mobile social networking is taking off and many businesses are beginning to analyze the potential business opportunities mobile social media have to offer.
This evolution has made way for the emergence of new applications such as FourSquare, Yelp and GoWalla, as pointed out by Jeremiah Owyang. So what can these mobile social networks do to tap [...]
As previous data has shows us, much of the recent enthusiasm regarding smartphones has come from the US, where there has undoubtedly been a sudden increase in the sales of smart devices, driven by iPhones, Androids and BlackBerries.
Nielsen tells us that in the past year, the number of smartphone subscribers grew from 15 million in [...]
The total number of people accessing Facebook via their mobile phones is now up to 65 million compared to just 2o million eight months ago. Since its launch in 2006, Facebook Mobile was initially available only in English.
However, due to the incrementing necessity of staying in touch with friends and contacts when there’s no computer [...]
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