Mobile Marketing Category

Facebook and Twitter mobile access rises

As mobile internet becomes more of a necessity to users, it is predicted that brand engagement with mobile services will be reflected in an increase in spenditure on mobile internet marketing.
According to figures from comScore, visits to social networking sites Twitter and Facebook via mobile internet browsers showed triple-digit growth during January.
The study found that [...]

Posted in Mobile Marketing on March 9th, 2010

Mobile users now spending more from their smartphones

Smartphone owners are more comfortable making purchases from their handsets, however, the poor mobile site functionality is still not up to standard which makes mobile users discard the idea.
The recent study by Compete- Smartphone Intelligence Survey- has revealed that mobile commerce (m-commerce) is bound to grow drastically in 2010.
“We’re seeing notable behavior differences across devices, [...]

Posted in Mobile Marketing on January 8th, 2010

Brits who cannot live without their smartphones

According to new research, Blackberrys and iPhones have proven to be the leading smartphone devices in the UK.
The number of British using smartphones rose 10% in the last three months to almost 6.2 million, with Blackberrys becoming the fastest-growing smartphone.
The study by Nielsen also revealed that browsing the web was the fastest growing  UK mobile [...]

Posted in Mobile Marketing on November 18th, 2009

What businesses should consider about mobile social networks

Mobile social networking is taking off and many businesses are beginning to analyze the potential business opportunities mobile social media have to offer.
This evolution has made way for the emergence of new applications such as FourSquare, Yelp and GoWalla, as pointed out by Jeremiah Owyang. So what can these mobile social networks do to tap [...]

Posted in Mobile Marketing on October 21st, 2009

Italians are the leaders in smartphone adoption

As previous data has shows us, much of the recent enthusiasm regarding smartphones has come from the US, where there has undoubtedly been a sudden increase in the sales of smart devices, driven by iPhones, Androids and BlackBerries.
Nielsen tells us that in the past year, the number of smartphone subscribers grew from 15 million in [...]

Posted in Mobile Marketing on September 17th, 2009

Facebook Mobile connects more people

The total number of people accessing Facebook via their mobile phones is now up to 65 million compared to just 2o million eight months ago. Since its launch in 2006, Facebook Mobile was initially available only in English.
However, due to the incrementing necessity of staying in touch with friends and contacts when there’s no computer [...]

Posted in Mobile Marketing on September 8th, 2009

Is Mobile Advertising the next big thing for advertisers?

Mobile phone technology is advancing rapidly, but what can we expect to be using in 2015? What will our mobiles be able to do and what will they look like?
Recently, there’s been lots of news regarding mobile applications- native apps, mobile web apps, and hybrid apps and most particularly, iPhone applications. And it’s the one [...]

Posted in Mobile Marketing on May 29th, 2009

Television on the go: Anytime, anywhere!

I remember when people used to make fun of the gizmo trends for mobile phone and asked sarcastic questions like: What can your phone do? Now with the iPhone (and more generally with all smartphones) the question without irony is: What can’t you do?
Mobile phones are like Swiss knifes or nano laptops, they enable you [...]

Posted in Mobile Marketing on April 27th, 2009

Google Voice: a new phone service alternative for life

The Mountain View search giant is now ready to tap into telephone communications as it is slowly rolling out it’s new service, Google Voice in the U.S.
The new service, however, represents a new version of the GrandCentral service Google acquired back in 2007 for $50+ million, but which was put on hold for quite sometime [...]

Posted in Mobile Marketing on March 12th, 2009

QR Codes on Websites: connecting the virtual with the real

(image: snappr)
We can all agree the Japanese have always been very much ahead of the game when it comes to technology.
Not only were they the creators of QR Codes, the most common type of 2D codes in Japan, they’ve also made excellent use of them. From business cards to children’s toys to bananas at the [...]

Posted in Mobile Marketing on February 6th, 2009
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