Media News Category

Is Google Wave reinventing Email?

Today, Google Wave, an online tool for real-time communication designed to merge e-mail, instant messaging, wiki, and social networking got sent out to approximately 100,000  beta testers.
Email marketing in particular still remains as a cheap, tangible and measurable form or direct marketing and as Forrester recently estimated, by 2014 we will be receiving 9,000 more [...]

Posted in Media News on September 30th, 2009

Facebook and Nielsen Best Friends Forever

(image credit: AFP)

Facebook:  300 million users and still going strong.  Although to some marketers advertising on Facebook still remains both an enigma and a challenge, others have found integrating Facebook into their online promotions to be the most useful and cost-effective strategy that produces tangible results.
Just recently, Facebook and Nielsen signed a multi-year strategic alliance [...]

Posted in Media News on September 23rd, 2009

Italian Antitrust Authority opens an investigation on Google News Italia

(image:floridaventureblog)
Google News comes under fire from Italian Antitrust Authority (Italy’s Monopolies and Mergers Commission as it is referred to in the UK) for abuse of a dominant position.
The Italian Federation of Newspaper Publishers (Fieg), claims that anticompetitive business practices by Google News Italia could have repercussions on the search advertising business, because choosing not to [...]

Posted in Media News on August 27th, 2009

Is it a trend hype or real technology hype?

Want to know about the impact of new technologies and the latest trends?
Gartner’s ( the information technology research company) Hype Cycle Special Report evaluates the biggest trends in technology for 2009 categorizing them under the following sections:  ‘technology trigger’, ‘peak of inflated expectation’, ‘trough of disillusionment’, ’slope of enlightment’ and ‘plateau of productivity’. You can [...]

Posted in Media News on August 25th, 2009

Real Time Search: Facebook buys FriendFeed

Facebook acquired social media feed aggregator FriendFeed, hitting a home run in the real time search game vs. Google and Twitter, and becoming the new social media hub online.
Facebook took a bet on FriendFeed showing yet again openness in adopting advanced third party features that would improve its service: Flickr’s photo tagging, Delicious’s link sharing, [...]

Posted in Media News on August 11th, 2009

The opinion that really counts for consumers? Yours!

Nielsen’s new study revealed some very interesting facts about consumer’s level of trust when it comes to Internet advertising.
The latest global consumer survey ran by the company disclosed that many consumers base their buying decisions on the opinions of friends and colleagues. A total of 25,000 Internet users from 50 different countries participated in this [...]

Posted in Media News on July 9th, 2009

Google: The new cure for swine flu?

Earlier this week, Google Mexico and the Mexican government signed an agreenment to promote archaeological and historical sites in a bid to revive tourism following the swine flu epidemic, according to the Press Association.
Considering Google’s many, many… many talents, will the revival of tourism in Mexico be feasable? yeah.
The plan is for Mexico’s National Institute [...]

Posted in Media News on June 17th, 2009

Digital Britain Unconference: Example of Social Media in Action

Broadband will save us from depression and generate an incredible number of jobs. As weird as it may sound, this is what we have been hearing mostly in the western world over the past year. Several governments have included in their stimulus package a plan to increase the access to broadband internet with the hope [...]

Posted in Media News on June 3rd, 2009

Facebook now worth $10 billion thanks to Russian firm

Facebook just received a cool $200 million investment from the Russian internet firm, Digital Sky Technologies (DST), which now values the social networking giant at $10 billion.
Despite the rough economic times, Facebook continues to demonstrate ongoing success growing its revenue at 70% year over year. Up to now it has raised approximately $600 million since [...]

Posted in Media News on May 27th, 2009

77’s message to earthquake victims

77Agency would like to express its deepest sorrow and condolences to all the victims of the earthquake which hit the city and province of L’Aquila (near Rome) in central Italy.
The government has estimated that nearly 17,000 people were left homeless due to the quake which registered a magnitude of 5.8 and 6.3 on the Richter [...]

Posted in Media News on April 7th, 2009
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